Elastic Path vs Salesforce Commerce Cloud

Salesforce Commerce Cloud customers are turning to Elastic Path for a single platform for support their entire commerce strategy across B2B, D2C, and B2B2C.

What is the difference between Elastic Path & Salesforce

Siloed Commerce Or Centrally Managed

As consumers become more comfortable making a variety of purchases,  from personal to business-related, online many brands see both an opportunity and a newfound pressure to digitize across business models. 

In fact according to a recent Gartner Survey of brands, 61% of respondents were engaged in both B2C and B2B digital commerce.

If you’re in this majority, or thinking about adding an additional business model, you’ll want to consider how your potential commerce vendor will be able to support you.  Salesforce has two entirely separate products for B2B (legacy CloudCraze) and B2C (legacy Demandware) which means your team will have to learn two different technologies and their workflows will be incredibly siloed. 

On the other hand, Elastic Path offers a single product, purpose-built for all business models from D2C to B2B to B2B2C.  When evaluating vendors, it’s important to consider not only your current commerce strategy but your future commerce vision as well.   If you can foresee adding additional business models, you will be better off with Elastic Path over Salesforce Commerce Cloud. 

Speed & Control or Out-Of-The-Box Features

If you find yourself evaluating Elastic Path and Salesforce Commerce Cloud, it’s helpful to understand the difference between the two platforms and how those differences align to your needs.  In short, Salesforce is a monolithic solution that provides a multitude of functionality out-of-the-box while

Elastic Path is a composable, API-first, Headless Commerce solution that enables brands to design and deploy “best-for-me” solutions made up of their chosen partners.  With Elastic Path brands have the total freedom to easily and quickly design, deploy, and optimize solutions for their needs.  This is critical for brands who strive to constantly innovate with new functionality and experiences to keep up with customer needs and outpace the competition. 

On the other hand, when brands use Salesforce’s traditional, rigid commerce platform making these types of customizations or quickly spinning up new experiences, can be tremendously time-consuming and expensive since you are working against an out-of-the-box platform. But, if you do not need to experiment with external, best-of-breed functionality or quickly launch new experiences, like mobile-self-checkout or IOT commerce, Salesforce Commerce Cloud may be a fit for you.   

Total Cost of Ownership 

As you are thinking about your commerce goals for the next 3-5 years you will inevitably need to consider cost. Total Cost of Ownership differs significantly for Elastic Path and Salesforce.   Traditional platforms, like Salesforce,  are more rigid by nature and therefore making changes to your eCommerce solution often gets difficult, timely, and costly. On the other hand, the loosely coupled architecture of Composable Commerce solutions, like Elastic Path, allow for rapid and easy changes. 

On average, brands that switched to a Composable Commerce solution from a legacy platform: 

  • Were able to make changes easily and quickly 

  • Saved 5x more on cost of changes 

  • Saved weeks on developer time 

As many eCommerce experts will tell you, change is the biggest driver of cost for digitally savvy brands who need to be able to react quickly to the market and outpace the competition. Therefore, cost of changes must be a top consideration when comparing Total Cost of Ownership for eCommerce solutions. 



Which eCommerce Solution Is Right For My Business?

Salesforce Is a Good Fit If:


You are only focused on B2C OR you are comfortable running your B2B and B2C channels with two entirely different commerce platforms. 

You are solely a B2C/D2C business who does not need robust B2B functionality.  

You have a medium - large sized product catalog with simple products. 

Your business is centered around your webshop and you do not have numerous other touchpoints across mobile, app, kiosk, etc.  

You are confident that your needs beyond core commerce can be met by other Salesforce technology (service, marketing, etc.) or are willing to invest in custom partner integrations. 

Elastic Path Is A Good Fit If:


You have multiple business models (B2B, B2C, B2B2C) and want the convenience of running them all on one commerce platform. 

You run a B2B or B2B2C business and you need robust B2B functionality to support those needs. 

You need to be able to quickly create multiple unique catalogs across customer accounts, geographies, touchpoints, etc. and support large product catalogs.

You have a unique brand vision that you want to bring to life through engaging, customer-first experiences, across multiple channels. 

You want to build a “best-for-me" commerce solution that leverages industry leading commerce solutions.  All of which can be easily switched in and out if necessary.


Ready to talk with us about your replatforming needs?

Chat with an expert and discover more about how Elastic Path can speed up your time to market, reduce your TCO, and support all of your unique business requirements.

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Why Brands Continue to Choose Elastic Path


Deliver your exact business requirements with our highly-extensible microservices architecture and open ecosystem of partner integrations.


De-risk your digital commerce initiatives with our library of pre-built, ready-to-launch business solutions and platform accelerators.


Elastic Path prioritizes your specific business needs to dramatically cut your total cost ownership and plan for long term growth.


Keep your customers (and your boss) happy with our highly scalable and secure global platform, 99.95% uptime, and 24/7/365 expert support.

Quickly Support Unlimited Catalogs

Rapidly compose and continuously optimize products and pricing into unlimited, unique catalogs across all your routes-to-market.

Replatform On Your Terms 

With Composable Commerce you can replatform on your terms, whether that means a complete rip and replace implementation or a phased approach.

Run Commerce Across Business Models

Seamlessly run your eCommerce across B2B, B2C, B2B2C, and D2C channels with one industry leading commerce solution.

Migration Resources

Replatforming Guide Elastic Path
Replatforming ECommerce Solutions Guide

Is your eCommerce platform holding you back from achieving your ambitious business goals? Our Replatforming Guide walks you through key considerations for a commerce solution replatform.

Read the Guide
Elastic Path TCO
Understanding Your Total Cost of Ownership

See how Elastic Path reduces your eCommerce platform's total cost of ownership (TCO) and gives you the ultimate eCommerce flexibility. Check out this guide and ensure you're aware of all of the costs you're getting into.

Understand Your TCO
eCommerce Platform Buyer's Guide

We've helped thousands of companies through that decision and compiled our learnings into this comprehensive guide.

Read the Guide