Pella Windows & Doors

Use Case

D2C Launch

Who They Are

Pella Corporation is a leader in designing, manufacturing and installing quality windows and doors for new construction, remodeling and replacement applications.

Pella came to Elastic Path with a need to develop an online revenue stream to continue to adapt and evolve their business. With the customer journey at the forefront, Elastic Path partnered with Pella to create three very different B2B and B2C use cases.

Today Pella has a custom-built configurator that empowers customers to create their perfect windows and doors online, resulting in an elevated path to purchase and reduced cart-abandonment. Their solution is powered by Elastic Path Commerce Cloud, hosted on AWS. 






Webinar | Organizational Evolution


This on-demand webinar hosted by eCommerce expert and author, Brian Beck features guest speakers, Rebecca Hicks, Senior Manager of Digital Experience at Pella and Jamus Driscoll, CEO at Elastic Path.

Together they discuss: 

  • The key roles for success in B2B eCommerce
  • How to hire from B2C to accelerate your efforts 
  • Breaking down silos and the role of leadership
  • Cross-functional impacts and collaboration structures
  • Process evolution - digitally enabling your organization


Ready to Get Started with Elastic Path? Contact Sales.


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