Pella Windows & Doors

Industry

Manufacturing

Use Case

D2C Launch

Who They Are

Pella Corporation is a leader in designing, manufacturing and installing quality windows and doors for new construction, remodelling and replacement applications.

Pella came to Elastic Path with a need to develop an online revenue stream to continue to adapt and evolve their business. With the customer journey at the forefront, Elastic Path partnered with Pella to create three very different B2B and B2C use cases.

Today Pella has a custom-built configurator that empowers customers to create their perfect windows and doors online, resulting in an elevated path to purchase and reduced cart-abandonment.

 

 

 

 

 

Webinar | Organizational Evolution

 

This on-demand webinar hosted by eCommerce expert and author, Brian Beck features guest speakers, Rebecca Hicks, Senior Manager of Digital Experience at Pella and Jamus Driscoll, CEO at Elastic Path.

Together they discuss: 

  • The key roles for success in B2B eCommerce
  • How to hire from B2C to accelerate your efforts 
  • Breaking down silos and the role of leadership
  • Cross-functional impacts and collaboration structures
  • Process evolution - digitally enabling your organization

 

Ready to Get Started with Elastic Path? Contact Sales.

 

See Elastic Path in Action

 

Continue your eCommerce education

Discover Composable Commerce 

 

 

Image
What is Composable Commerce?

Composable Commerce is the modern approach by which eCommerce teams are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements.

Learn More
Image
Composable Commerce must be adopted for the future of applications

Join industry experts, featured speaker Mike Lowndes, Senior Director Analyst at Gartner and Sal Visca, CTO at Elastic Path, as they talk about the concepts behind Composable Commerce and how you can leverage the approach to build a commerce strategy.

Watch the Webinar
Image
Composable Commerce Miniseries

Learn how to take back control of your digital commerce strategy in this 10-part miniseries which introduces a new approach advocated by Gartner for how to build modern commerce experiences, called Composable Commerce.

Watch the Miniseries