May 17th, 2012 | 1 MIN READ

Why Web Users Don’t Click on Banner Ads [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic explores who looks and clicks on banner ads. Continuing the theme of consumer fears about privacy, it's not just lack of interest that causes users to shun banner ads. Consumers believe banner ads will prove to haunt them long after the click:

  • 31% are worried that their internet behavior will be tracked
  • 54% don’t trust most online banner ads they see
  • 55% are worried about getting a virus
  • 57% are afraid of receiving spam from advertisers

Click image to enlarge

Nevertheless, ad spend is expected to grow by 23% this year, and Facebook will pull in $5B in ad revenues. Are advertisers getting their money's worth?

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