Why Rules Matter: Taking Your Promotion Strategy to the Next Level with Elastic Path's Promotions Builder

For merchandisers seeking greater control over their promotion strategy, our rules-based Promotions Builder transforms how you create, manage, and optimize promotional campaigns. While our standard promotions service delivered solid functionality for pre-defined promotions, we recognized that modern merchandising demands more sophisticated, flexible capabilities - without adding complexity to your workflow.

Precision and Control: The Merchandiser's Dream

The Promotions Builder puts unprecedented control in merchandisers' hands through its rules-based architecture. Instead of working within rigid promotion types, you can now:

• Create multi-condition criteria that target precise customer segments
• Use custom attributes to match specific buying patterns
• Control promotion stacking to prevent margin erosion
• Automate complex promotional logic without technical assistance
• Make real-time adjustments to optimize performance

Driving business Outcomes Through Targeted Promotions

The real power of the Promotions Builder lies in its ability to influence specific customer behaviors while maintaining promotional efficiency. Here's what's possible.

Precise Customer Targeting

Instead of broad-brush discounts, create sophisticated offers that drive desired behaviors:

"Wholesale accounts purchasing over $10,000 in office supplies receive 20% off AND free shipping when adding items from our sustainable product line"

Smart Inventory Management

Move beyond simple clearance sales:

"20% off all shoes, excluding top sellers, with an additional 10% off for loyalty members"

Strategic Cart Value Growth

Build sophisticated tiered campaigns that boost average order value:

• 10% off orders under $100
• 15% off orders $100-$200
• 20% off orders over $300
• Free shipping at $150

Automated Customer Segmentation

Create personalized offers that scale:

"Platinum members receive 25% off sports shoes, Gold members receive 20%, with additional bonuses for cart values over $200"

New Customer Acquisition

Convert first-time visitors more effectively:

"First-time shoppers receive 15% off their purchase and free shipping when spending over $100, excluding sale items"

Ready to elevate your promotion strategy?

Start using Elastic Path's Promotions Builder today to create highly targeted, flexible campaigns that drive results.

Explore More

Why should you start using Promotions Builder?

If you're currently using our standard promotions, here's why considering the switch makes sense:

1. Flexibility First

• Build exactly what your marketing strategy requires
• Use the same coupon code across multiple promotions for an entire campaign
• Combine conditions and actions freely

2. Future-Proof Your Promotion Strategy

• Support for sophisticated stacking rules
• Ability to create new promotion types as your needs evolve
• No developer involvement needed for new promotion structures

3. Better Control

• Test promotions before they go live using the Preview Cart API
• Make real-time adjustments to running promotions
• Clear visibility into how promotions interact

View our comparison table to see the differences between the two features

Getting Started with Promotions Builder

Ready to explore more sophisticated promotion capabilities? Here's how to begin:

Start Simple

• Pick one of your regular promotions
• Rebuild it in the new Promotions Builder
• Experience the flexibility firsthand

Expand Gradually

• Both builders can run simultaneously
• Migrate promotions at your own pace and take advantage of new capabilities
• Build confidence with each new promotion type

Looking Forward

In today's competitive retail landscape, the ability to create highly targeted, efficient promotions is crucial for success. The Promotions Builder gives merchandisers the tools they need to drive specific customer behaviors, optimize inventory, and achieve business goals - all while maintaining control over margins and promotional clarity.

If you have questions about the Promotions Builder or want to learn more about specific capabilities, our team is ready to help.