Why eCommerce is a Lot Like ICanHasCheezburger
ICanHasCheezburger is a photoblog where users can submit funny cat pictures with captions. Users are encouraged to "Lolspeak" which has evolved into common buzzwords like "oh hai," "ur doing it wrong," "srsly" and "kthxbai." A lot of people surf ICHC while they're supposed to be working.
Ecommerce websites upload product pictures and descriptions. Etailers speak gibberish like "average conversion rate," "landing page optimization" and "Geo-IP targeting." A lot people shop online when they're supposed to be working.
Today's post is a tribute to online retailers and cat lovers everywhere. For each ecommerce topic, there is a Cheezburger pic and a link to a related article (most on Get Elastic, a few from our blogger frendz). Hope u likez.
Search Engine Marketing
Jill Whalen's Top 10 SEO Organic Myths
Lee Odden's 5 Myths About SEO
Tadeusz Szewczyk's Top 10 SEO Myths V2
Improving Click Through Rates
Short URLs Attract 250% Higher Click-Through in Organic Search
An Example of Excellent Search Result Marketing
PPC Advertising: Are You Selling Yourself in Your Ads?
Marketing Pilgrim Guest Post: 8 Stupid Things Webmasters Do To Mess Up Their Analytics
Problogger Guest Post: Almost 7 Ways to Re-Optimize Your Blog Posts
More analytics posts analytics
Improve Product Descriptions Using Customer Reviews
Janet Meiners' What Customers Want: More Detailed Product Descriptions
Show Products in Context
Can Product Images Improve Conversion?
Calls-to-Action / Cart Buttons
107 Add to Cart Buttons of Top Online Retailers
Call to Action Buttons: Does Size Matter?
How Top Retailers Show Product Images
Increasing Average Order Value
Webinar: Effective Online Merchandising, What Sells?
Crazy Ecommerce Video: Customers Who Bought This Item Also Bought…
Check out all merchandising posts
Up-selling / Cross-Selling
Cross-Selling Tips for Online Retailers
User Generated Cross-Sells, Why Isn't Anyone Doing It?
Read all cross-selling posts
Amazon's Novel Way to Increase Customer Loyalty
Asking Customers to Go Steady: Tips for Repeat Orders
Design and Usability
See all posts about site navigation
Office Max Reinvents Navigation
Why You Should Turn On Google Site Search Today
Optimizing Site Search for Non-Product Information
Crazy Ecommerce Video: Zero Results Found
See all site-search articles
Design Vs. Art Blog: Pop-ups Are Bad for Usability
Slow Loading Pages
Alan Rimm-Kaufman shares tips for speeding up your site's load time
Crazy Ecommerce Video: Banana-rama-rama-rama...
Registration Usability: 87 Registration Forms Tested
Registration Usability - Permission Email Dos and Donts
Landing Page Optimization
Creating Compelling Copy
Browse all posts tagged Copywriting
Personalization / IP Targeting
Using Geo-IP To Tailor Content Delivery
Webinar Recap: Love, Faith & Hope: Conversion Meets Customer Behavior
Full replay of webinar: click here
Losing Customers at the Register: 12 Checkout Blunders
Dealing With FUDDs
Cart Abandonment: Nipping FUDDs in the Bud
Make Emails Look Good With Images Off
Tips for Writing Welcome Emails
Do Your Email Subject Lines Deliver?
Check out all our email marketing posts.
Consumers Believe Spam Means Unwanted, Not Unsolicited Email
Product Guides / Tutorial Marketing
Copyblogger: The Return of Tutorial Marketing?
Holiday and Event Marketing
Webinar: 7 Simple Ways to Boost Your Holiday Conversion Rate
Webinar: 12 Things Retailers Must Learn from Christmas '07
View all posts tagged holiday marketing
Giving Gift Givers More Options
GrokDotCom: Make Your Live Chat Persuasive
Internet Retailer: 10 Tips for Employing Live Chat Profitably
Responding to Emails
View all entries tagged customer service
Dodging Dishonest Customer Chargebacks
Free Return Shipping
Good Customer Service Still the Best Word-of-Mouth Strategy
Building Community / Social Media
Ratings and Reviews
How to Attract Customer Reviews
How to Ask for Customer Reviews, Nicely
Webinar: User Reviews: The Power of Social Commerce
All customer reviews articles
User Submitted Photos
Do Customer Submitted Photos Add Value?
Fake Customer Reviews, Bad Product Reviews - What to Do?
Invesp Guest Post: Common Reputation Management Issues and How to Address Them
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