Trigger Email: Asking for Customer Reviews & Video Reviews

A while back I blogged about a Webinar I attended presented by Lauren Freedman of The Etailing Group and Power Reviews in which Power Reviews' Jay Schaffer provided some tips and examples from retailers on how to ask for customer reviews post-purchase.

I was recently forwarded this email from Amazon calling for customer reviews - not just textual, but customer photo and video reviews.

Dear {customer},
Thank you for your recent purchase from Amazon.com.

We invite you to submit a review for the product you purchased or share an image that would benefit other customers. Your input will help customers choose the best products on Amazon.com.

It's easy to submit a review--just click the Review this product button next to the product.

Flip Video Ultra Series Camcorder, 60-Minutes (Black) (Purchased on 06/03/2008)
by Pure Digital

...or share an image.

New on Amazon! Grab your video camera or webcam and add video to your customer review. Click on 'Review this product' above to upload a video or find a different product to review.

Need help?

If clicking the button above doesn't work, you can review your product by following these simple steps:

Go to Amazon.com and navigate to the product.
In the "Customer Reviews" section, click the "Create your own review" button.

We hope you found this message to be useful. However, if you'd rather not receive future e-mails of this sort from Amazon.com, please opt-out here.

Please note that product prices and availability are limited time offers and are subject to change. Prices and availability were accurate at the time this newsletter was sent; however, they may differ from those you see when you visit Amazon.com.

(c) 2008 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com and the Amazon.com logo and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates.

Amazon.com, 1200 12th Ave. S., Suite 1200, Seattle, WA 98144-2734.

Reference 9702130

Please note that this message was sent to the following e-mail address: emailaddress@emailservice.com

Here's what Amazon does right:

• Thank customer for the purchase.
• Mention submitting a review benefits fellow customers.
• Give clear directions how to participate.
• Give options - text, images or video.
• Show an image of the product to jog the memory.
• Offer a plan B if the link malfunctions for whatever reason.
• Offer an opt-out of future review requests.
• Remind customers that prices are subject to change, so they don't feel jilted when the item is $5 cheaper than when they bought it.