Jun 13, 2025 | 3 minute read

Empowering Smarter Buying Decisions with Elastic Path’s AI Shopper Agent

In today’s self-service commerce environment, identifying the right product isn't always straightforward. Buyers often face a sea of options, technical specifications, and unfamiliar terminology, especially in B2B or complex product categories. At Elastic Path, we're transforming this challenge into a competitive advantage with our AI-powered shopper agent.

Guiding Shoppers with Intelligence

Imagine you’re shopping for something as simple as a hammer. Sounds easy until you're presented with drilling hammers, rib claw hammers, and axes. Without guidance, this decision can be overwhelming, leading to indecision or cart abandonment.

Elastic Path’s AI shopper agent solves this by acting as a virtual product expert. Embedded directly into the storefront experience, the agent empowers buyers to ask natural language questions like:

“Is this better than a drilling hammer?”

Instead of forcing the shopper to interpret product specs or guess at use cases, the AI agent responds with context-aware guidance. It can explain product differences, suggest tools for specific applications like framing or carpentry, and ultimately build confidence in the purchase.

Demonstration of Elastic Path's AI Shopper Agent.

Built on a Flexible, AI-Ready Architecture

This innovation is possible because Elastic Path was built from the ground up to support modern, intelligent commerce. Here’s how:

Headless & Composable Architecture: Elastic Path seamlessly integrates AI into the buyer experience without rigid frontend constraints.
Product Experience Manager: All product data, attributes, and specifications are centrally managed which enables the shopper agent to access accurate, enriched content for informed answers.
MCP Server & Open APIs: Our Model Context Protocol server makes real-time orchestration across services and AI models possible, enabling dynamic responses tailored to each user.

Shopper Agent Benefits at a Glance

Benefit	Impact
Guided, conversational shopping	Helps users make confident purchase decisions faster
Increased product understanding	Reduces bounce and abandonment rates caused by confusion
Higher conversions	Drives meaningful product engagement and revenue uplift
AI-native integration	No bolt-on tools; native orchestration with Elastic Path’s composable core

How Elastic Path Stands Apart in AI Enablement

While many ecommerce platforms are rushing to layer AI on top of legacy systems, Elastic Path offers AI-native flexibility. We don’t retrofit, we empower. Our architecture, from Product Experience Manager to our API-first ecosystem, is designed for intelligent experiences across B2B and B2C use cases alike.

Whether you're helping a shopper pick the perfect hammer or navigating more complex product configurations, our shopper agent ensures that AI is not just an add-on but a revenue-driving engine baked directly into your commerce strategy.