August 16th, 2012 | 1 MIN READ

Speed Kills Conversion Rates [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.


This week's infographic from reminds us that we're a culture with a need for speed.


With the holiday season approaching, now is the time to shape up your site speed. Remember, speed is important all the way to the conversion funnel. Don't just measure your home pages!

Tweetable facts:

Google found slowing search results by 4/10ths of a s reduced the # of searches by 8Mill/day Click to Tweet

1 in 4 web users abandon a page that takes more than 4s to load Click to Tweet

50% of mobile users abandon a page if it doesn’t load in 10s, 60% won’t return to the site Click to Tweet

25% of mobile web users only browse the Web on their phone (NO laptop, tablet or desktop) Click to Tweet

79% of mobile web users use their phones for shopping Click to Tweet

40% of mobile shoppers will ditch an ecommerce site that doesn’t load in 3s Click to Tweet

If Amazon’s site slows by 1s, it will lose up to $1.6Bill/year Click to Tweet

46% of Americans skip the cinema for pirated movies Click to Tweet

20% of consumers admitted to being rude to someone serving them “too slowly” Click to Tweet

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