April 28th, 2011 | 1 MIN READ

Creating Urgency on the Shopping Cart Page

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

If you caught last post, you'll recall that I promised a follow up with tips for shopping cart pages. Well, I'm going to extend the cliffhanger a little bit - you'll have to hang tight until Monday, because I wanted to share these examples of creating urgency in the cart (as recommended last post) that I came across while preparing my next post.

We know that a portion of you customers will abandon because they are simply not ready to purchase right away - perhaps they want to comparison shop, they need to discuss with a spouse, they are waiting for a paycheck or just a rainy day. The comparison shoppers and "rainy days" are the ones you want to win over with urgency.

CompUSA shows a large callout with "You saved $119.00 today. Check out now before these deals expire!"

It also includes what could be a subliminal message. Did you catch it? "Order today. Ships today." (This would be an interesting test!)

Overstock highlights sellout risk:

This makes the shopper think about how much they really want the item, as it may not be available tomorrow.

Any other ideas of how to create a sense of urgency in the cart?

Share on