Holiday Shipping Cutoff Usability

Linda Bustos

November 29th, 2007

The holiday shopping season is now in full swing, and while there's still plenty of time for online shoppers to receive their orders by Christmas (or Hanukkah or Kwanzaa), not receiving an order on time is a concern for consumers. Great online stores ease the fears by providing holiday shipping cutoff dates and making this information easy to find on home pages and product pages. Let's take a look at some examples:

Bed Bath and Beyond

Tagline: "Holiday Shipping Cutoff Dates"

Bed Bath and Beyond dedicates some central home page real estate to its holiday shipping information:

And it's not limited to just Christmas, either:

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.