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Nov 20, 2023 | 10 minute read
written by Elastic Path
The growth of digital commerce means there is more competition for search traffic from people who are interested in products like yours. However, you can significantly increase your chances of appearing higher in search engine results pages (SERPs) and bringing more relevant visitors to your product pages with strong SEO.
Having SEO for eCommerce product pages that rank highly on search engines and reach potential customers requires is no guarantee. Learn about eCommerce product pages, why they’re important, and SEO-optimized product pages can boost your business. Then, discover 15 SEO for eCommerce product pages best practices.
An eCommerce product page is digital storefront on a retail website. It showcases a specific product, complete with the product’s specifications, pricing, and features. eCommerce product pages help customers decide whether a product fits their needs. A well-designed and optimized product page can spur consumers to complete purchases, boosting conversion and revenue.
Search engine optimization (SEO) is important for eCommerce product pages. When customers search for products or keywords related to your product offerings, you want your products to appear at the top of results. SEO is what makes this possible, leading to more organic traffic and more sales. Having a strong product page that isn’t SEO-optimized is a digital commerce faux pas. The point of a product page is to put it in front of customers, and SEO is a way to make that happen.
Strong SEO has bottom-line benefits for any commerce business. When your website is SEO-optimized, it appears higher in search results. Ranking higher for Google search results is like having your product on the best, most visible shelf in the store. More people will see your product, and those people will have typed in a search term that indicates strong interest in your product. SEO helps engage potential prospects and opens up a funnel for more business.
Here are 15 tips about SEO for eCommerce product pages that will help you maximize your online visibility and attract more customers to your site.
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When you do keyword research, you find out what phrases people use to search for products like yours. For example, someone searching for a white dress might type into Google the words “long white dress.” If you sell a long white dress, you want its product page to include those keywords. This signals to Google and other search engines that your product page is relevant to searchers – in other words, worthy of appearing above other results.
Also, conducting keywords research helps you understand what your target audience wants. If you sell dresses, you can gauge customer demand for different dress types based on what people are most frequently searching for.
On-page optimization means improving the SEO qualities of a product page. Tactics include optimizing meta tags, using relevant keywords, and writing strong SEO product descriptions. Together, these initiatives help increase your chances of garnering organic traffic. Also, don't forget to optimize your product images and ensure your page loads fast. Images and fast load times and strong user experience all contribute to better rankings on search engines.
A well-constructed URL should be succinct, descriptive, and contain pertinent keywords that appropriately describe the website's content. The URL can be made more user-friendly by including category and product names, which also aid search engines in comprehending the page’s content. To make the URL easier to read and understand for both visitors and search engines, remember to use hyphens to separate terms.
Internal linking means linking relevant pages within your website to make it easy for users to navigate through your site. Additionally, internal linking makes it eaier for search engines to index your pages by helping them comprehend how your website is organized. You can enhance organic traffic to your eCommerce site and make your products more visible by linking your product pages to other relevant material on your website.
User reviews give social proof and help with search engine rankings. Google looks at reviews to see if a webpage is relevant and trustworthy. Good reviews make product pages more visible and get more clicks, which means more people visit and buy. Commerce businesses should display user reviews to boost SEO.
Your product pages must function well on mobile, as many people now purchase online using mobile devices. This involves ensuring your website runs quickly, is user-friendly on mobile devices, and is mobile-friendly. You should also have SEO product descriptions, titles, and images for mobile search.
Schema markup helps search engines understand the content and context of your pages. This makes it easier for them to show relevant info to users. With Schema markup, you can give extra details about your products, like prices, reviews, and availability. Schema markup also improves click-through rates and user experience.
Social sharing buttons let visitors easily share your product pages on other sites. When people share your pages, it creates backlinks that improve your search engine rankings. Just ensure you put the buttons where users can see and use them easily to improve your eCommerce SEO.
Local SEO focuses on optimizing pages for local search results. It targets customers in specific geographic areas. For example, if you sell auto parts, a keyword you care about might be “carborator.” If you have a physical location in Tulsa, OK, you might win business by ranking for the SERPs that correspond to “carborator in Tulsa.” This way, you’re telling Google that you can help customers in a certain geography get the products they want.
Because there are so many online retailers, improving your product pages can improve your site's traffic and search engine results. It is also crucial to track and analyze your SEO activities to determine what is effective and make adjustments based on data. Keep an eye on important statistics like conversion rates, organic traffic, and keyword rankings. This way, you enhance your SEO strategy and guarantee that your product pages are performing at their peak.
Customer-focused optimization involves tailoring your product pages to meet the needs and preferences of your target audience. Similarly to on-page optimizations, you must also consider keywords, meta tags, and descriptions, but more on the customer-focused side. Creating unique and customer-centered optimization can enhance user experience and increase conversions.
When people shop online, they want page to load fast. If a website takes loads slowly, people will just leave and not buy anything. Google wants to rank pages that make customers happy, so ensure that your product pages load quickly. You can do this by making code and images smaller, browser caching, and content delivery networks (CDNs). This way, your website loads fast and your page appear at the top of Google search results.
Optimizing your product images can boost visibility in search results and increase the chances of buyers finding your products. This means using relevant keywords in file names, alt texts, and descriptions. It also means having high-quality, fast-loading images and giving search engines extra info with a structured data markup. With these techniques, you can get more traffic and conversions on your eCommerce product pages.
Adding rich snippets to your eCommerce product pages shows extra information about your products, including ratings, reviews, prices, and availability, right in the search results. Google like rich snippets because it can display relevant information to searchers fast. Rich snippets also includes the number of clicks your product page receive, as users have been primed with relevant details. Including rich snippets on your eCommerce product pages improves the user experience and drives more sales on your online store.
Testing and improving your SEO strategies can help you show up higher in search results and make more sales. Regularly evaluating keywords, meta tags, SEO product descriptions, and links help ensure your pages attract the right people. Testing and fixing any issues can make your product pages better for customers and better for search rankings.
Here are some of the commonly asked questions you need to know about SEO for eCommerce product pages.
Yes, SEO is highly beneficial for online stores. People use search engines as their first stop while looking for goods or services online. An optimized website with pertinent keywords and simple navigation enhances user experience and increases sales. In short, good SEO has a lot of benefits for eCommerce businesses.
Understanding the terms people use to search for goods or services linked to your company will help you use SEO to draw in more customers. To develop authority and credibility, you must use these keywords to optimize your website and content and create high-quality educational blogs that answer client needs. Additionally, enhancing user experience, site performance, and mobile experience often leads to higher client retention.
One top tool for eCommerce SEO is Google Analytics. It provides insights into your website's performance, user behavior, and traffic sources. Another essential tool is the Google Search Console. It helps you monitor and improve your website's presence in search results. Keyword research tools like SEMrush can identify relevant and high-ranking keywords for your eCommerce site. These tools provide data and guidance to enhance your website's visibility and attract organic traffic.
In today's competitive online environment, your eCommerce business needs to practice strong SEO. Product pages are an important part of that initiative. Attract more organic traffic and potential customers with strong SEO for eCommerce product pages.
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