September 5th, 2013 | 1 MIN READ

Personalizing Ecommerce [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Click to enlarge infographic


  • 54% of ecommerce businesses believe they have a highly sophisticated personalization strategy Tweet this
  • 54% of ecommerce sites report a rise in AOV when using personalization Tweet this
  • 53% of online merchants report an increase in returning visitors when using personalization Tweet this
  • 52% of e-tailers personalize shopping cart pages Tweet this
  • 44% of e-tailers personalize product pages Tweet this
  • 41% of e-tailers personalize home pages Tweet this
  • 21% of e-tailers personalize category pages Tweet this
  • 17% of e-tailers personalize search results pages Tweet this
  • Shopping cart abandonment emails are the most successful personalization tactic according to e-tailers Tweet this
  • 77% of consumers say they find product recommendations extremely useful Tweet this
  • 33% of consumers say they have purchased recommended products Tweet this
  • 52% of consumers who experienced personalized shopping experiences say they liked it (that means 48% didn’t!) Tweet this

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