May 13th, 2010 | 1 MIN READ

Showing Percent Discount on Cart Buttons

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Last week we shared some wacky cart button shapes, based on Bryan Eisenberg's tip that unusual call-to-action buttons can improve conversion.

This week I came across a site that uses a very creative tactic with its cart button, which I have never seen before. ChristianBook.com includes the percentage discount right on the call-to-action button:

This is very persuasive on a product page:

Each product's button reflects the discount off list price, and is proudly displayed in category results:

And cross-sell suggestions:

This takes some serious custom programming, but it likely has a powerful impact on conversion. Are you taking notes, Amazon?

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