One Catalog, Many Experiences: A Smarter Way to Merchandise in B2B Commerce

Managing complexity is part of the job in B2B commerce. But until now, solving for it meant compromising efficiency. Merchandisers often had to create and maintain dozens or even hundreds of separate catalogs just to accommodate different buyer types, negotiated pricing, or region-specific product assortments. It was a time-consuming, error-prone process that made scaling personalization feel impossible.

That’s why we’ve reimagined how merchandisers manage catalog experiences. With Catalog Rules, you can now use a single catalog to power countless personalized shopping journeys — all without giving up control or flexibility.

Simplify Personalization Without Catalog Sprawl

Imagine you sell into different verticals — say, industrial clients, resellers, and internal procurement teams. Each group needs to see different products, different pricing, and different structures. The old way would have required separate catalogs for each audience.

With Catalog Rules, you can now:

• Use a single master catalog
• Apply dynamic rules that control what each customer sees based on account, channel, or schedule
• Configure visibility and pricing without duplicating content

For example:

• One buyer group sees only a specific product line related to their industry
• Another is shown negotiated pricing across the entire range
• A third accesses a custom assortment available only during a particular timeframe

You get the flexibility to serve each segment without maintaining separate catalogs for every case.

What’s Live Today

Our new Catalog Rules functionality is designed to make merchandising smarter and faster:

• View active, scheduled, and past rules at a glance
• Drill into each rule to see context, associated catalog, and pricing
• Create, edit, and duplicate rules easily
• Simulate shopper contexts to preview the end-user experience before going live

For instance, a merchandiser could define a rule like:

“If the shopper is part of a Tier 1 distributor account, show products tagged ‘Commercial’ only and apply the Tier 1 pricing book.”

This is all managed centrally, enabling faster merchandising cycles and clearer oversight.

Why This Matters

B2B buyers expect the same tailored experiences as B2C customers but delivering that at scale has traditionally been operationally expensive. Merchandising teams end up managing dozens or even hundreds of catalogs, all to show different content to different buyers.

We’re changing that with our new approach that enables you to deliver tailored product access, contextual pricing, and targeted experiences using a single catalog as your source of truth. The result? Fewer systems to manage, less overhead, and faster time-to-market.

Final Thought

The future of B2B merchandising is rule-driven, not catalog-heavy. With Catalog Rules, you can personalize at scale, reduce duplication, and finally deliver the kind of precision that today’s buyers expect.

One catalog. Unlimited flexibility. Personalized, efficient, and ready for what’s next.