The Office Max social media marketing machine is back with a new viral Youtube campaign - penny pranks! This ties perfectly to Office Max's back-to-school penny sale and is getting a lot of 5 star ratings and views on Youtube.
Boasting 4,285 subscribers, pennypranks' channel is #2 on all of Youtube for new subscribers this month. Great job Office Max!
Here are 3 examples:
HILARIOUS HIDDEN CAMERA PENNY PRANK IN RESTAURANT
HILARIOUS HIDDEN CAMERA PENNY PRANK IN JEWELRY STORE
HILARIOUS HIDDEN CAMERA PENNY PRANK AT USED CAR LOT
Here's what we can learn from this effort:
- A memorable star. The curly-redhead is funny and has that Will-it-Blend-host-character.
- Very short introductions. The shorter and sweeter you can keep your introductions, the better - especially for a series of videos. Office Max gets right to the point so no matter which of the series a viewer watches first - he or she will get the "gist" of the series' theme, but it's short enough to not be repetitive and annoying in future installments.
- Relevant humor. The content is funny, entertaining and related to an actual sales promotion that is happening.
- Call to action. The campaign includes products and a URL to buy products after every video. Again, this is short and sweet.
Anyone can do something like this, even on half a shoestring budget.