Navandising: Merchandising in Navigation
Something I've spotted on a few retailers' sites lately - the showing of offers and other calls to action in AJAX flyout menus:
Personally, I think this is a great idea. It allows the site to do a form of targeted selling based on the interest/intent of the customer without complicated tools or rules, and gives you the opportunity to present offers without cluttering up category pages. Like rich autocomplete, the injecting something visual into a text menu may be a trend we see pick up in 2010.
Like what you’re reading?
Check out some of our other great content here
Get actionable insights on ecommerce trends and best practices
You'll receive a welcome email shortly.
By submitting this you agree with our privacy policy.