February 22nd, 2021 | 2 MIN READ

Is Composable Commerce Right For Your Business?

Written by Shaneil Lafayette

Shaneil is a Commerce Technology Advocate and Data Analyst at Elastic Path. As a part of the Product Marketing Team, she focuses on enabling the market on the commerce solution technology that helps digitally-driven brands drive revenue growth.

Composable Commerce could be just thing you were looking for to elevate your eCommerce strategy. Find out if it is right for you.

 

 Next Video: 5 Considerations For Deciding If Composable Commerce Is Right For You

 

Choosing an eCommerce solution can be such a difficult task. Firstly, with so many vendors on the market, it will take an extensive amount of time for you to complete all of those evaluations. And secondly, with it being such an expensive project, there is that much more on the line if you end up choosing the wrong one. So the last thing that we want you to do is to venture down a road that may not be right for your business.

Don't get me wrong, Composable Commerce brings many benefits for many businesses, but it may not always be the right fit for everyone. Now, to deploy a Composable Commerce architecture, you'll have to select the technology stack or the commerce vendors that you want to power your solution. So this will look like Contentful for your CMS or Salsify for your PIM.Now, in order to do this, you will require a dedicated team to design and orchestrate the solution to fit your specific needs.

If this isn't what you're looking for and you want to get up and running fast and optimize on demand, you also have the option of working with a partner who have already seamlessly composed a collection of technologies into business ready commerce solutions.

So if you're the type of business that likes to stand out, has unique business requirements, and are continuously innovating and optimizing your commerce solution, I can 100% guarantee you will spend more time and money into trying to redesigning your out-of-the-box eCommerce solution versus building your own Composable Commerce solution. The modular architecture, the open ecosystem and the business centric solutions grant your marketing and your technical teams the full flexibility to build, deploy and continuously optimize highly differentiated commerce experiences at ease.

If this sounds like what you're looking for, here are the top five considerations for deciding if Composable Commerce will be right for your business.

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