November 8th, 2012 | 1 MIN READ

How to Execute The Perfect Cart Abandonment Email [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic is courtesy of, presenting stats on email timing, subject lines and content and their effect on cart recovery emails based on a study of 200 brands.

Click to blow up this infographic

Takeaways and comments:

Timing matters. Conversion rate drops as time passes from abandonment - 50% within 24 hours. Within 60 minutes is recommended based on this data

Test subject lines. Including your company name has the highest impact on open rates, just edging out product details. Remember, cart recovery emails are not the same as your regular campaigns, don't rely on what works for your core program.

Content (and design) is king. The averages presented in the infographic are interesting, but the sample layout is just that - a sample. Where you put each link and design element influences click through rate as well. Test your templates and call-to-action labels, and make sure each of these elements are indeed clickable.

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