How to Capitalize on Omnichannel “Channel Surfing”

Having the right omnichannel commerce strategy could mean the difference between retaining a customer and losing a sale. Google research shows that consumers have a fluid relationship with their devices, with 98% of Americans switching between devices in a single day. And devices are playing an increasingly important role in-store – driving up to 80% of in-store visits.

When shopping online, 60% of consumers start at Amazon, even if their purchase ends on a brand’s website (Fun fact: A fast-growing 11% of product searches originate on TikTok). In other words, global shoppers take channel surfing to a whole new level. That’s why it’s as critical to diversify your potential revenue sources as you would diversify your stock portfolio.

So, how do you take advantage of the wealth of shopping channels available to you, including social commerce? It all starts with the right catalog management strategy. With Elastic Path, you can create and centrally manage all of your catalogs in one place. It’s fast and flexible to get a new catalog up and running, allowing you to experiment with a new distribution channel without putting months of development time on the line.

If you want to learn more about how to manage channel-specific catalogs through Elastic Path – enabling syndication, channel-specific pricing, and simple inventory management in the process – check out the how-to video below.

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