How Mobile Influences the Customer Journey [Infographic]
Perhaps tablet penetration is only 13%, but 69% of tablet owners make a purchase from their device every month.
This week's infographic is courtesy of Mobtext and inMobi: The Role of Connected Devices in the Customer Sales Journey. It breaks down how tablets, laptops and mobile phones are used at home, at work and on the go throughout the purchase funnel.
Click to enlarge infographic to full size
Surprised that tablets are rarely used in the purchase funnel on the go? Not so surprising when you consider 9 out of 10 tablet owners prefer wifi to 3G. Smartphones are more likely to be connected to 3G, and perhaps tablet owners don't want to shop over insecure wireless networks.