May 10th, 2012 | 1 MIN READ

How Mobile Influences the Customer Journey [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Is it the year of the mobile yet?

Perhaps tablet penetration is only 13%, but 69% of tablet owners make a purchase from their device every month.

This week's infographic is courtesy of Mobtext and inMobi: The Role of Connected Devices in the Customer Sales Journey. It breaks down how tablets, laptops and mobile phones are used at home, at work and on the go throughout the purchase funnel.

Click to enlarge infographic to full size

Surprised that tablets are rarely used in the purchase funnel on the go? Not so surprising when you consider 9 out of 10 tablet owners prefer wifi to 3G. Smartphones are more likely to be connected to 3G, and perhaps tablet owners don't want to shop over insecure wireless networks.

Considering many report tablet conversion rates to be the same or higher than desktop, ignore your mobile strategy at your own peril.

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