Getting Digital With Physical Goods

Linda Bustos

May 19th, 2010

I recently spotted a (relatively small) ecommerce website that cross-sells mobile applications with its physical goods, and even sells bundled products with soft and hard goods.

Bundle

Cross-sell

Could this be a trend that picks up with the bigger sites this year? Think of the potential for application developers to team up with traditional e-tailers (in an affiliate relationship) for all sorts of industries - like travel, music, books, fitness/lifestyle, software, home improvement...

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.