October 21st, 2008 | 1 MIN READ

Free Holiday Email Marketing Resources

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

According to the National Retail Federation, 40% of shoppers plan to begin their Christmas gift search before Halloween - have you started your holiday email campaign?

Here are some free resources that can help you with your email marketing campaigns this holiday:

  • Tom Lindmeier of MarketPlanB Consulting offers a free white paper download that serves as a good introduction to email marketing: frequency, offers, segmentation and testing.

  • Last November's Elastic Path Webinar: 12 Can't Miss Email Strategies for Online Retailers with Sitebrand's Carolyn Gardner is worth a replay, and catch the text recap on our blog.
  • Mark Brownlow from Email Marketing Reports has a 4-part series on holiday email marketing: Part I, Part II Frequency, Part III Last Minute Tactics and Part IV Not Everyone Celebrates Christmas.
  • You can catch up on all previous and upcoming updates on what top online retailers are doing with Black Friday, Cyber Monday, Christmas and Hanukkah campaigns at the RetailEmailBlog.

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