Ecommerce Links: October 2014

Linda Bustos

November 3rd, 2014

While November is already underway...if you missed these ecommerce topics from October, we recommend you check out the following articles from around the Web:

  • Tammi Everts shares the latest results from Radware's State of the Union: Ecommerce Page Speed & Web Performance Report, including why this quarter the typical ecommerce page takes even longer to load primary content, and shares the top 4 enemies of speedy page loads.
  • Free shipping, the darling of ecommerce promotions. But is it profitable? KISSmetrics shares 4 simple tests to maximize profits on free shipping offers. KISS claims "if you do this right, you can see 15-30% improvement in net profit (not just conversion)."

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.