November 2nd, 2014 | 2 MIN READ

Ecommerce Links: October 2014

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

ecommerce links

While November is already underway...if you missed these ecommerce topics from October, we recommend you check out the following articles from around the Web:

  • Tammi Everts shares the latest results from Radware's State of the Union: Ecommerce Page Speed & Web Performance Report, including why this quarter the typical ecommerce page takes even longer to load primary content, and shares the top 4 enemies of speedy page loads.
  • Free shipping, the darling of ecommerce promotions. But is it profitable? KISSmetrics shares 4 simple tests to maximize profits on free shipping offers. KISS claims "if you do this right, you can see 15-30% improvement in net profit (not just conversion)."
  • Chris Goward thinks you're crazy if you change your site based on use feedback. He outlines how to use click-tracking heatmaps on the Crazy Egg blog.

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