October 30th, 2012 | 2 MIN READ

Ecommerce Links: October 2012

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Blogger's Digest is our monthly roundup of great content for ecommerce professionals from around the Web.

  • Before we carve into the links, I want to invite you to check out our latest on-demand webinar on Monetizing Digital Content, a replay of my session at BOLO 2012. It covers a wide range of business model innovations and creative use of digital technologies across industries. Even if your business is not digital content, I think you'll find the examples interesting.

  • According to its own usability studies, Baymard Institute found "sites with a non-linear checkout process left several of the test subjects confused and intimidated." BI posted an article on its blog that demonstrates the pain of non-linear checkout and offers how to do it better.

  • Smart Insights tells us why email open rate is as "useful as your appendix," with 5 points why you should be looking at other KPIs when measuring email marketing effectiveness.

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