May 28th, 2013 | 2 MIN READ

Ecommerce Links: May 2013

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

As is our custom, enjoy our picks for great ecommerce and technology related articles from the month of May.

  • If you can believe it, there are more iPhones sold per year than babies born. Luke W illustrates this crazy fact and hopes you've got your multi-device strategy in order.

  • Baymard Institute has put out a pretty phenomenal guide to mobile commerce design, and shares a tip on their blog about the importance of very distinct hit areas for touch screens.
  • This month, Google unveiled a new way for brands to advertise using a "channel gadget" that supports in-video shopping, directing viewers where to buy through certain product videos like Unilever's Tresemme shampoo, one of it's pilot brands.
  • Speaking of the Chinese market, MarketingExperiments ran an A/B test on imagery and clear calls to action. The test resulted in a 62% uplift across geographies in aggregate, but a staggering 433% improvement on the Chinese version of SAP.com.

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