Ecommerce Links: May 2013
As is our custom, enjoy our picks for great ecommerce and technology related articles from the month of May.
- If you can believe it, there are more iPhones sold per year than babies born. Luke W illustrates this crazy fact and hopes you've got your multi-device strategy in order.
- Baymard Institute has put out a pretty phenomenal guide to mobile commerce design, and shares a tip on their blog about the importance of very distinct hit areas for touch screens.
- Definitely one of the most interesting subject lines and a darn good article too, check out KISSmetrics' 3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates
- This month, Google unveiled a new way for brands to advertise using a "channel gadget" that supports in-video shopping, directing viewers where to buy through certain product videos like Unilever's Tresemme shampoo, one of it's pilot brands.
- Business Insider has an insightful look at 3 traits of Chinese online shoppers that differentiate them from Western consumers.
- Speaking of the Chinese market, MarketingExperiments ran an A/B test on imagery and clear calls to action. The test resulted in a 62% uplift across geographies in aggregate, but a staggering 433% improvement on the Chinese version of SAP.com.
- If you sell SaaS products, your conversion Nirvana is an upgrade. KISSmetrics discusses SaaS Pricing: Features that Make People Upgrade.
- Another entry from KISSmetrics (have you subscribed to this blog yet??): How to excel at the subscription economy.
- We interviewed conversion optimizer Chris Goward this month and he concurred that carousels generally suck on websites. Econsultancy has 3 ideas that convert better than standard carousels.
- And if this isn't enough content for you, Conversion XL has rounded up 13 fascinating posts on pricing strategies. Enjoy!