April 2nd, 2014 | 2 MIN READ

Ecommerce Links: March 2014

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

With a quarter of the year already behind us, it's time to Spring forward with ecommerce goodness. Enjoy our top 10 picks from the month.

  • Content marketing is hot -- but not fully utilized by many ecommerce sites. Content Marketing Institute shares some outstanding examples of retailers using retail apps for content marketing.
  • If you missed Adobe Summit last week -- you really missed out! Thankfully the Adobe Blog has a lot of great session coverage. Check out the recap of how Sears uses customer analytics.
  • Nothing's more buzzworthy and mystifying in online marketing than Big Data. It's not surprising that at Adobe Summit last week, the Big Data session was more than full. And equally unsurprising that most attendees interviewed before the show could not define Big Data. But everyone can benefit from learning how to how to make big data smaller <-- Session recap here.
  • Why are smartphones twice as bad as tablets at conversion? Tim Ash explains how smartphones are different and what you should do to optimize for them.

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