April 2nd, 2013 | 2 MIN READ

Ecommerce Links March 2013

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

March came in like a lion, out like a lamb, with a ton of great content in between. Here are my top 10-plus-one for the third month of 2013.

  • You may have spotted a clever April Fool somewhere around the Web. Mashable rounded up over 50 pranks, with notable ecommerce related stunts by Birchbox, Redbox, American Eagle, Sony, Kayak, REI, Modcloth, Netflix, Wayfair, Hulu, Nokia, Samsung, Square and more.

  • What's the ROI of responsive design? Luke W dug up some data from 4 websites (O'Neill, Skinny Ties, Time Inc and Regent College) that spill the beans on the quantitative impact of going responsive.
  • Responsive design has been hailed for its SEO benefits, but can it be bad for SEO? Check out Bryson Meunier's controversial stance on the topic, and the lively commentary that follows.
  • Do you know your ROA? Discover your Return on Analytics with Avinash Kaushik , complete with mathematic formula.
  • By now if you're a Google Reader user you've heard of it's impending closure...have you picked an alternate RSS reader yet? If you need some suggestions, Econsultancy has over 40 options for you.
  • Storefront Backtalk asks if Google's patent for customized pricing for digital content is brilliant -- or an imminent disaster.

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