Ecommerce Links: June 2014

Linda Bustos

It's that time again - enjoy these choice cuts of ecommerce goodness from around the Web.

  • Invesp shares examples of A/B tests that destroy myths A/B testing helped create.
  • How do you personalize for non-anonymous (nonymous?) visitors? Kevin Lindsay shares his tips at the Adobe Digital Marketing blog.
  • Conversion optimization is a mind game - let's face it. Knowing what motivates customers psychologically is power. Check out Site Tuners' 5 ways to use your visitors' cognitive biases to your advantage.
  • Also fascinating is the influence microcopy has on conversion.
  • The ever-entertaining Avinash Kaushik shares his insights on web design UX best practices. (His goal is to help you not settle for merely "sucking less."

Share on

Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.