March 3rd, 2013 | 2 MIN READ

Ecommerce Links: February 2013

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

February may be the shortest month, but we weren't short on great blog posts from around the web. Here are 10 you shouldn't miss.

  • Do you know the hidden risks of qualitative research such as usability testing? Chris Goward illustrates (literally, see below) how quantitative research provides a hedge.
  • I'll tell you something Germans don't like -- ecommerce cartels. German anti-trust officials are calling for looser restrictions on Amazon Marketplace pricing, which currently demand sellers not sell through any channels at lower pricing than the 'Zon. Should other countries follow suit, that could take a big chunk out of Amazon's long tail.
  • Mobile devices are getting really mobile - like automobile. Could Kindle be coming to your car?
  • Pagination is another usability and SEO concern, check out UX Movement's post Avoid the pains of pagination (including advice whether or not you should use infinite scrolling).
  • Keeping on the topic of usability, Baymard Institute has some tips on why you should use single input fields in mobile forms.
    • Google+ finally jumps in the social sign on pool. Marketing Pilgrim breaks down all the features Google+ has that Twitter and Facebook Connect don't.
    • Now this is what I call cross-channel - a British retailer allows customers to return online shoe purchases at convenience stores and gas stations.

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