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May 1, 2014 | 1 minute read

Ecommerce Links: April 2014

written by Linda Bustos

It's that time again ... here are our choice cuts for content from the month of April.

When NOT to A/B Test Your Mobile App outlines 4 scenarios when you can skip testing and just implement a change in your app.

Did you know the average click through rate on home page carousel banners is only 1%? Find out why via the UX Movement blog.

Any post on the psychology of online pricing is worth the read, and this one from Smart Insights is no exception.

Google has brought "not provided" to paid search - what impact will losing keyword data in Adwords have on you?

SiteTuners describes 5 deadly mobile conversion mistakes and how to avoid them.

How are marketing and IT really working together? -- Econsultancy has the dish.

UX Movement illustrates why you shouldn't mark fields as required. Seriously.

Forrester Research's blog asks how do you quantify the influence of digital on physical store sales?

Adobe shares the secrets of building a multichannel analytics program.