Ecommerce Link Digest: November 2011
November was a big month for online retail, with Cyber Monday emerging as the highest day for online shopping, new records set for mobile commerce and the introduction of Google+ pages for businesses and brands. (I've also seen more facial hair around Vancouver than during the Stanley Cup playoffs). But here at Get Elastic, the month is not officially over until the ecommerce link list, so please enjoy these links and our new blog look! (RSS and email readers, check out our new design).
- Search engine updates are often game changers, and the recent Panda update has big implications for duplicate content. Get caught up with Dr. Pete's Duplicate Content in a Post-Panda World
- In other Googlenews, the digital marketing world is still crying in its Starbucks cup over the big G's move to shroud referring keywords for logged in Google account users. But gracious gurus share their tips for working around this likely permanent change through advanced segmentation and filters. Thank you!
- Earlier this week we discussed best practices for subscriber management. One of the tips was actually to help folks unsubscribe. Did Monty Python write your unsubscribe page? 9 tips to make it better delivers exactly what it promises.
- Another tip re: subscriber management was to test subject lines for reengagement campaigns. But which the best subject lines to use for inactive subscribers?
- We know tablets are now outselling PCs, and we're on pace to see 35% tablet penetration of online users by 2014.
- How about some stats on mobile app usage? Here's a teaser: 38% ?iOS & Android users stick with an app after one month, 14% ?iOS & Android users stick with an app after six months. After 12 months, only 4% are left.
- We know tablets and e-readers are changing the way we consume information. Did you know digital titles set to outnumber print by 2013?
- Coveting the rich snippets of your competitors in search results? If you don't know what I'm talking about, check out Schema.org - Why You're Behind if You're Not Using It... Hint: it has to do with your SERP (search engine results page) click through rate potential.
- Pop quiz: what's been proven better for usability, left or top aligned form labels? Find out after the click, for the what and the why.
- Don't forget the infographics! Some fun facts about Google and What is Google Adwords? How the AdWords Auction Works for your viewing pleasure.
PS: Amanda and Linda will be at Meshwest Vancouver on Monday, if you're at the conference, please flag us down and say hi. Stay tuned for coverage from the event next week.
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