This week's infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond.
Click to enlarge infographic
Tweetables
- 89% of consumers use search engines to research purchases Tweet this
- 62% of all online searchers visit 1 of the top 3 results #SEO Tweet this
- 79% of consumers follow brands on social networks Tweet this
- 92% of consumers trust earned media (personal recommendation, reviews) over other forms of advertising Tweet this
- 70% of shoppers trust product reviews Tweet this
- 63% of consumers use smartphones to research purchases Tweet this
- 86% of customers are influenced by negative reviews Tweet this
- Less than 1/3 of retailers have a conversion rate better than 4% Tweet this
- 21% of consumers abandon online checkouts when they have an inefficient process Tweet this
- Personalized email boosts transaction rates by 6X Tweet this
- Personalized email is opened +29% and clicked +43% more than non-personalized Tweet this
- Only 30% of brands use personalized email Tweet this
- By 2018, 54% of transactions will happen on mobile Tweet this