How Data Impacts the Path to Purchase [Infographic]

This week's infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond.

Click to enlarge infographic

Tweetables

• 89% of consumers use search engines to research purchases Tweet this

• 62% of all online searchers visit 1 of the top 3 results #SEO Tweet this

• 79% of consumers follow brands on social networks Tweet this

• 92% of consumers trust earned media (personal recommendation, reviews) over other forms of advertising Tweet this

• 70% of shoppers trust product reviews Tweet this

• 63% of consumers use smartphones to research purchases Tweet this

• 86% of customers are influenced by negative reviews Tweet this

• Less than 1/3 of retailers have a conversion rate better than 4% Tweet this

• 21% of consumers abandon online checkouts when they have an inefficient process Tweet this

• Personalized email boosts transaction rates by 6X Tweet this

• Personalized email is opened +29% and clicked +43% more than non-personalized Tweet this

• Only 30% of brands use personalized email Tweet this

• By 2018, 54% of transactions will happen on mobile Tweet this