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Sep 7, 2009 | 2 minute read
written by Linda Bustos
Today is Labor Day in North America, and in the spirit of not working too hard, I'd like to share what we think is a hilarious video about customer reviews (written and performed by the folks at Bazaarvoice), along with lyrics and some of my favorite Get Elastic posts on the subject of customer reviews.
RSS/Email subscribers: can't see the video? Check out this post on Get Elastic. PS we are aware that there are some broken plug ins on our Wordpress install, we had to do an emergency upgrade to avoid being hacked and should have our issues resolved soon. In the meantime our headers look kinda funny. Thanks for your patience!
Lyrics:
Sayin' you should buy this, are not the words they will believe from youIt's just they have YouTube, and every search brings up blog entries tooHow easy it could be to find out how they feel
More than words is all you had to use to make it realThen you wouldn't have to cry over costs per click'Cause you're Google's top guy
What you do with Ratings and Reviews?More than words to keep it realLet them say just how they feelWhat would you sayIf they took those words awayThen they wouldn't buy things newWithout reading a review...
Now your market wants toTalk for you and help others understandAll that you have to do is open up and just reach out your brandThen you'll see word of mouth for you and me to readMore than words is all you ever needed to make more salesThen you could easily say "Mr. Bossman, it's time I get a raise"
How sweet it'd beA freed marketing annuityMore than words to show they feelThat they like a brand that's realWhy would you payFor research to guess and playMore than words to show what's trueThen hear your market say "I love you"
Read more about reviews:
8 out of the box ideas to attract customer reviews
How to reduce customer review abandonment
Thinking positively about negative reviews
Optimizing customer reviews for different buyer personalities
Triggered email: asking for customer reviews and video reviews
Improving product descriptions using competitors' customer reviews
Saving sales from negative customer reviews