Customer Acquisition vs Retention [Infographic]

This week's infographic hones in on customer acquisition vs. retention, courtesy of Invesp Consulting.

Tweetables

• 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention Tweet this

• Only 40% of companies and 30% of agencies have an equal focus on acquisition and retention Tweet this

• 89% of companies see customer experience as a key factor in driving customer loyalty and retention Tweet this

• 76% of companies see CLV as an important concept for their organization Tweet this

• Only 42% of companies are able to measure CLV accurately Tweet this

• Existing customers are 50% more likely to try new products, and spend 31% more than new customers Tweet this

• Email marketing is reported to be the most effective marketing tactic for customer retention Tweet this

• Increasing customer retention by 5% increases profits 25-95% Tweet this