Customer Acquisition vs Retention [Infographic]

Linda Bustos

March 6th, 2015

This week's infographic hones in on customer acquisition vs. retention, courtesy of Invesp Consulting.


  • 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention Tweet this
  • Only 40% of companies and 30% of agencies have an equal focus on acquisition and retention Tweet this
  • 89% of companies see customer experience as a key factor in driving customer loyalty and retention Tweet this
  • 76% of companies see CLV as an important concept for their organization Tweet this
  • Only 42% of companies are able to measure CLV accurately Tweet this
  • Existing customers are 50% more likely to try new products, and spend 31% more than new customers Tweet this
  • Email marketing is reported to be the most effective marketing tactic for customer retention Tweet this
  • Increasing customer retention by 5% increases profits 25-95% Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.