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Feb 27, 2018 | 2 minute read

You ain't seen nothin' yet

  For 12 years, as an executive at Demandware, I had the privilege of having a front-row seat in the ever-evolving theater of digital retail. From the emergence of cloud infrastructure to the disruption caused by mobile technologies to the impact of social media, retail is an industry defined by significant and constant change. The most agile and innovative retailers are quick to embrace change. They take on every challenge and seize every opportunity. This is what I love most about the retail industry — it’s fast, it’s dynamic and it’s opportunistic.

Today, the biggest emerging opportunity for retailers is to engage consumers beyond traditional channels — i.e. beyond the physical store or the website. The average consumer uses six touchpoints before buying an item. Whether it’s Instagram or an interactive display, each one of these touchpoints is an opportunity to inspire consumers with product information or brand experiences. But, why stop there? Why inspire them, only to then require them to navigate channels and interfaces to purchase? Why make them wait in line at a store to check out? Quite simply, because legacy technologies make it hard to give consumers what we, and they, want. Until now.

Enter Moltin.

Moltin uses an API-first approach to remove the constraints of traditional commerce. With Moltin, developers can build rich, vibrant commerce experiences, and easily embed them into any device or channel. Retailers can embed commerce in any social application, any digital display, including smart televisions. They can build beautiful commerce experiences without being confined to a template. It’s incredibly exciting technology that I believe will inspire the next wave of innovation within retail. And we can’t wait to see what you build.

I’m honored to be joining Moltin as CEO and excited to announce that we have raised an $8M series A round led by Underscore VC, with existing investors Connect Ventures and Frontline Ventures. With this fundraise, we will continue to grow our team, reach new markets and link the powerful APIs that are enabling real commerce into every consumer touchpoint.

The industry’s response to Moltin has been overwhelming. Our rapidly growing community is comprised of more than 17,000 developers who are building some of the coolest commerce experiences around the world. Come see what’s being built at

The next year at Moltin is going to be phenomenal. Thank you to our investors, advisors and customers for all of your support. And thank you to the Moltin team for welcoming me as one of your own; your vision for the future and passion to bring it to life is an inspiration.

We look forward to sharing more of the Moltin journey – and the experiences our customers are building – with you in the weeks and months ahead.


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