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Dec 31, 2007 | 2 minute read

Get Elastic - The Year In Review

written by Linda Bustos

New Year Top HatToday's the last post of the year and I thought it would be fitting to dig up an interesting item from each of December's 12 months - from the serious to not-so-serious. If you're a fairly recent subscriber, you may have missed these posts. If you're a new visitor - welcome! And thanks for stopping by Get Elastic, we hope it's your first of many.

Happy New Year and all the best for 2008 from all of us at enterprise ecommerce platform Elastic Path!


  • Our resident globetrotter Jason Billingsley draws some interestingly hilarious similarities between airport usability and ecommerce usability, inlcuding: Airport: the check-in process takes way too many steps and Ecommerce: the check-out process takes way too many steps.


  • Jason points out a Good Example of Bad Cross-Selling that you have to see to believe. It's probably the worst example of cross-selling and it's sure to make you chuckle.


  • 107 Add To Cart Buttons of Top Online Retailers
    baited over 100 links, attracted 80 comments and made the home page. Hoorah! And it still gets hundreds of hits a day. Check out the big wall of cart icons and see how many you can recognize at a glance (just kidding).


  • My favorite of the Crazy Messed Up World of Ecommerce video series, "Zero Results Found" is funny 'cuz it's true. Our very own VP of Sales stars as the cashier.



  • This post was the most fun to write, and we got some really hilarious comments on the tongue-in-cheek usability evaluation of possibly the craziest ecommerce website on the Interweb.



  • Do you send welcome emails when customers create an account with you? Here are some tips for welcome emails based on the behavior of 100 of the top online retailers. Yes I signed up for each one of them personally, and yes it was a really, really long day.

Okay, we'll call this a 4-way tie, I also like these ones:



  • Gee, this wasn't that long ago but I think it's an important topic for all online retailers, and a great opportunity for competitive advantage as sculpting Page Rank is an under-used technique that can drive tons of long-tail traffic.

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