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Jun 9, 2022 | 13 minute read
In a composable, multi-vendor eCommerce solution you get your pick of vendors who work best for your business needs. One of the more popular customer-facing capabilities that continues to gain steam is personalization. The curating of data to create experiences that nudge the customer along the buying cycle is mission critical for conversions, and something customers expect on a 1-to-1 level as far as targeted recommendations go.
We are well past the days of web personalization, as more consumers exclusively use mobile devices to browse and shop, with the in-app experience fast becoming the method of choice for most shoppers.
So how do shoppers really feel about personalization? The numbers give us some insight:
According to a Segment survey, 71% of responders become frustrated when their shopping experience becomes impersonal. Diving a bit deeper into the personalized shopping experience, 49% said they bought an item they initially were not interested in AFTER they received a personalized recommendation from a brand. Additionally, 40% of those surveyed said they’ve purchased a more expensive item due to a personalized recommendation.
Not only is personalization a sound investment, but your customers also expect it. An Accenture study tells us a whopping 91% of consumers will shop brands who not only recognize and remember who they are but also give them relevant offers and recommendations.
You have many choices out there in the marketplace as far as personalization vendor selection, let’s look at a few options for comparison:
Apptus
Headquarters: Lund, Munich, and London
Apptus.com
Apptus has an algorithm for personalized recommendations to complement the cart, provide alternatives, or when applicable complete a set based on shopping intent. The platform is fairly robust with flexible architecture designed to integrate well with any commerce. Promotional content is automatically evaluated for optimization and is adapted to the customer segment.
BloomReach
Headquarters: Mountain View, CA
Bloomreach.com
BloomReach personalization is ideal for small to medium organizations and pulls data from multiple sources such as natural language models, browse behavior, and CRM to provide the best results for the customer. The platform uses a proprietary Web Relevance Engine to integrate organic, paid, and site search with digital marketing and merchandising.
Campaign Monitor
Headquarters: Nashville, TN
Campaignmonitor.com
Campaign Monitor is a relatively straightforward approach to building email campaigns with easy templates and reporting tools. Startup pricing is as little as $9/month. Capterra rated them as an Emerging Favorite for email marketing software two years running.
Constructor.io
Headquarters: San Francisco, CA
Constructor.io is a SAAS company providing search services that learn from your users to improve their experience and boost conversion rates and was founded by engineers with years of experience in high-growth and high-traffic sites. Among the many reviews, Constructor.io fared well among customer service response and problem solving tailored to the client.
Dynamic Yield
Headquarters: New York, NY
Dynamicyield.com
Dynamic Yield helps companies quickly build and test personalized, optimized, and synchronized digital customer experiences. A G2 Leader for multiple years running, Gartner has also positioned Dynamic Yield highest for their ability to execute and furthest for completeness of vision in its 2021 Magic Quadrant report on Personalization Engines, with Forrester recognizing them as a Strong Performer in its Experience Optimization Wave.
Klevu
Headquarters: Helsinki, FI
Klevu.com
Klevu powers the search and navigation experience of thousands of mid-level and enterprise online retailers by leveraging advanced semantic search, natural language processing, merchandising and multi-lingual capabilities, ensuring visitors to your site find exactly what they are looking for regardless of the device or query complexity. High marks for great service and product at a reasonable price, as well as easy to deploy and maintain.
Kibo Personalization
Headquarters: Dallas, TX
Kibocommerce.com
Kibo is a cloud, SaaS, and web-based product with support and training including 24/7 phone support, email, and chat as well as live trainings, webinars, videos, and in-person training. Their ideal customers are high growth B2B and B2C retailers in the $100M+ total revenue bracket. Pros include excellent account management and customer service teams are easily accessible and helpful.
LiveChat
Headquarters: Boston, MA
Elastic Path PXM combines re-imagined Commerce PIM, Product Merchandising, and Catalog Composer capabilities into one central place for merchandisers to create the complex product experiences.
LiveChat.com
If you’re looking to invest in a chat bot to bridge gaps in your customer’s buying journey, LiveChat will get you started for a little as $16 per month. They offer a personalized touch to a shopper looking for information about products, or who may need additional support if they are on the fence about a purchase. LiveChat can also alleviate some of the lifting done in customer service email or phone queues.
Nice Job
Headquarters: London, ON
get.nicejob.co
Nice Job automates social media marketing to boost referrals and ultimately sales through reviews and photos. Used by primarily service businesses, it harnesses the power of word-of-mouth to build reputation and trust. It’s known for ease-of-use, and a seamless integration with an existing CRM system.
Nosto
Nosto.com
Nosto uses an AI-powered Commerce Experience Platform designed for ease of use for retailers to build, launch and optimize 1:1 omnichannel commerce experiences without the need for dedicated developer resources or a lengthy implementation process. Leading commerce brands in over 100 countries use Nosto.
Optin Monster
Headquarters: West Palm Beach, FL
Optinmonster.com
Optin Monster is for small and medium-sized businesses to attract engagement through customized messaging based on a customer’s location, mobile-friendly popups, and exit intent. They offer animation templates and an easy-to-use drag and drop builder to create your desired messaging or form.
Personyze
Offices: Brooklyn, NY Tel Aviv, Israel
Personyze.com
Personyze allows businesses to use workflow automation to trigger email drip campaigns based on last visits, cart abandonment, weather conditions, or form submissions. It comes with a recommendation engine, which provides end users with personalized product recommendations based on individual interests, transaction history and demographics. Personyze includes an API that allows businesses to integrate the platform with several third-party solutions.
Qubit
Headquarters: London, UK
Qubit.com
Qubit offers a complete solution for managing customer’s digital experiences and enhances relationships with them. Built on top of Visitor Cloud, it provides customer insight to improve customer interactions. Not only is the software feature-rich, but it’s also very easy to use with a drag-and-drop interface.
Sailthru
Sailthru.com
Sailthru uses a Predictions Manager tool to track revenue impacts of your content delivery. While it can forecast trends within the business as a whole, it also has capabilities to track the individual user such as probability of opening an email or opting out.
SAP Customer Data Cloud
Headquarters: Numerous offices located globally
www.sap.com/products
SAP Customer Data Cloud is built for larger companies to enhance marketing, commerce, and sales operations through personalized engagement across any touchpoint. All the intuitive features like behavior tracking, A/B testing, campaign management, and an activity dashboard all built for larger enterprises with a focus on data security.
Twilio Segment
Segment.com
Segment is a cloud, SaaS, and web-based product with support for mobile android, iPhone, and iPad devices. Additional support includes help desk, email, chat, documentation, and a knowledge base easily accessible to customers. There is a free version based on usage and a free trial. Pros include an easy integration when working with multiple analytic services and its ability to centralize data.
Sprocket
Headquarters: Eden Prairie, MN
Sprocketcx.com
Founded by a designer and a data scientist, Sprocket uses existing data and advanced machine learning to develop customer segments based on behavior and economics.
Read more from our blog about personalization as a digital merchandising best practice.