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Oct 5, 2023 | 2 minute read

Designing B2B Commerce Solutions for a D2C Buying Experience

For B2B commerce, the size of the market is as big as your opportunity for going digital. Yet, many companies are stuck with a classic “status quo” problem. Their procurement processes are so entrenched that there’s no compelling reason to break free of existing technology restrictions. If they took a step back and thought about the customer experience, they might think twice. Just a 5% increase in customer retention can result in anywhere from a 25 to 95% increase in profit.

Today’s B2B buyers demand consumer-like experiences. We’ve seen this trend happen across nearly every sector, driven by the consumerization of tech and the resulting growth in user-friendly enterprise software. One of the last holdouts are B2B commerce technologies stuck in the dark ages of calling and faxing purchase orders. As millennials emerge as the dominant B2B buyers, they have an entirely different expectation for what shopping experiences should look like. Spoiler alert — your legacy system just won’t cut it.

Composable commerce can help B2B commerce teams break free from the status quo, while increasing the convenience and speed-to-order for customers. Using Elastic Path for B2B commerce, teams can compose their own solutions using low-code and no-code integrations, reducing their time-to-market and cost by up to 60%. Flexible catalog management makes it simple to create customer-specific catalogs with curated products and negotiated pricing, support in context, and recommended products. Best of all, you can use your existing ERP purchasing system on the back end, while streamlining a B2C-style front end for your buyers.

Check out this video to learn how to build a B2B experience that supports your retention goals:

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