September 30th, 2010 | 1 MIN READ

The Call to Action That Reduces Friction in Account Creation

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Such a simple idea, but you may be able to increase the number of successful accounts sign-ups by replacing the teeny-tiny tick box that is commonly presented in sign up forms (you know, the "I have read and understand the Terms of Use") with a button that says "I agree. Create my account."

As with email signup tickboxes, agreement boxes are somewhat easy to overlook. Have you ever jumped to a "Create Account" button only to get an error message that you haven't ticked the agreement box?

The button text is more likely to be read, and saves the user a click or error correction.

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