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Feb 5, 2010 | 1 minute read
written by Janis Lanka
This post is contributed by Janis Lanka (@janislanka, who manages front-end development for Elastic Path Software.
This post is a continuation of a series of posts related to conversion optimization for the Official Vancouver 2010 Olympic Store. Following checkout process and product details page optimization, in collaboration with Wider Funnel, we looked at the store's homepage. Following list of hypotheses were made:
Control
(Click to enlarge, will open new page)
Variation A
Variation B
As a result, we produced two alternative variations with following changes:
This was a very tough test where even after 2400 transactions we did not have a statistically significant winner. However, a decision had to be made quickly due to the Games fast approaching.
Variation A was chosen as it was converting almost 3% better than the control and had lower bounce rates overall.