10 Ways to Create Customer Centric Promotions in Elastic Path Commerce Cloud
Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey:
- 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts
- 74% of consumers say offers are a top factor when deciding where and what to buy
- 48% of consumers said they would avoid brands that did not provide offers.
With such a heavy precedence on promotional offers, it is imperative to be equipped with a variety of promotions available within your eCommerce solution. At Elastic Path, our engineering teams understand this need and have continued to update and add new promotions for our customers to leverage. In this article we will highlight 10 ways we support your promotional needs and demonstrate where you can access them in the platform’s Commerce Manager.
1. Fixed Discount Promotions
Cart-Level Fixed discounts allow your team to reduce the product price by a fixed amount, and is applied to the entire cart. This means you can offer a $10 reduction in price and have it applied to the cart total.
2. Percentage Discount Promotions
Similarly to fixed discounts, Cart-Level Percentage discounts can also be applied to the entire cart. This promotion allows you to reduce the product price by a specific percentage such as 10% off.
In addition to being able to add fixed and percentage discounts, our team has also made updates to allow for the exclusion of specific SKUs from each type of promotion. This means a seller will have the ability to run store-wide promotions and exclude one more SKUs. This can be of great use when you want to exclude specific tiered or exclusive products within your catalog.
Item Level Promotions
3. X for Y Discount Promotions
The X for Y discount allows your team to offer bulk discounts based on the unit price. This promotion works by applying the price of Y (qty) to the X(qty). This a great use for “2 For 1” promotions.
4. X for amount Discount Promotions
Similarly to the X for Y discount, the X for amount discount allows your team to offer a bulk discount based on a fixed price. This promotion works by applying a set ($) amount to a specific (qty) amount for a specific SKU. This promotion can be used to deploy “2 phones for $500 sales.”
5. Bundle Discount Promotions
Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. This promotion works by selecting SKUs and quantities, and applying a bundled price to it. An example of this promotion could look like offering your customers to buy any two items from a specific list at a specific price of $100.
6. Item Fixed Discounts
Item Fixed discounts allow your team to reduce the price of multiple items by a fixed amount. In addition to providing a price reduction, it also allows you to limit the discount to a discrete number of items. For example, you will be able to offer $5.00 off a specific SKU like a shirt, and at the same time only allow the discount to be applied to the first 3 items (of the same SKU), leaving the 4th item(of the same SKU) added to cart as full price.
7. Percentage Item Discounts
Similarly to Item Fixed discounts, Percent Item Discounts allow your team to reduce the price of multiple items by a specific percentage amount such as 10%. Your team will still be able to limit the discount to a discrete number of items.
8. Free Gift Discount
Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. You will also have the option to either send your customers a notification for them to add the free gift to the cart rather than having it automatically added only. This feature is especially helpful by limiting unwanted items being sent to your customers and creating an overall better shopping experience.
9. Usage Per Line Item Discount
Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. This type of promotion can be useful in giving your employees or influencers a discount with a quantity limit which can be used throughout the year and at multiple checkouts.
10. Max Application Per Cart Limit
This promotion update allows your team to limit the quantity available for purchase at the promotion price. This type of promotion stops the risk of someone purchasing an exuberant quantity of an item at sale price.
As Elastic Path continues to innovate and make updates to our promotions engine, we will continue to keep you in the loop. Keep a lookout for upcoming promotions on the roadmap such as editable promotions, node category discounts, notification of available promos and more. In the meantime, stay up to date with our changelog and never get left behind on our newest innovations to Elastic Path Commerce Cloud.
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