Weave Commerce into Every Customer Experience.
Elastic Path Commerce for B2C

Enable New Touchpoints

Embed commerce into every emerging touchpoint and innovate beyond the traditional web store to videos, mobile apps, augmented and virtual reality, virtual assistants, the Internet of Things, and more. 

Unify the Customer Journey

Ensure a consistent customer journey across all devices and channels, both online and off, and know the complete history of interactions for each customer, no matter the touchpoint.

Built for Commerce Innovation

Leverage a set of capabilities and tools that inspire creativity and empower businesses to extend commerce through a single platform to any conceivable customer touchpoint, online or in-store.

Instant Capabilities
Merchandising, search and browse, pricing, bundling, order administration, cart and checkout, customer profile and more are all ready to go out of the box.
Global Readiness

Expand without limitations. Quickly and easily configure product catalog, currencies and languages to support new geographies.

Sophisticated Promotions
Use customer profiles, purchasing histories, items added to the cart, and shopping context to create differentiated customer experiences.
Flexible Payments

Support multiple payment gateways, methods, flows and processes and set up buyer-specific promotions with recurring prices and discount periods. 

Catalog Management

Import and consolidate supplier catalogs, configurable products, and create bundles from different suppliers to sell as your own product.  

Easy Integration

The API-first platform easily integrates with legacy applications allowing for continuous innovation without disruption. No need to rip and replace.

See Elastic Path Commerce for B2C in Action

Built by the brightest minds in commerce, understand how Elastic Path for B2C empowers marketers and merchandisers to innovate at the speed of their own great ideas to deliver outstanding purchase experiences.