Weave Commerce into Every Customer Experience.

Elastic Path Commerce for B2C

Enable New Touchpoints

Embed commerce into every touchpoint and transact beyond the traditional web store to include videos, mobile apps, augmented and virtual reality, virtual assistants, the Internet of Things, and more.

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Unify the Customer Experience

Ensure a consistent customer experience across all devices and channels, both online and off, and know the complete history of interactions for each customer, no matter the touchpoint.

Built for Commerce Innovation

Elastic Path Commerce for B2C inspires creativity and empowers businesses to extend commerce through a single platform to any conceivable customer touchpoint, online or in-store.

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Proven Capabilities
Merchandising, search and browse, pricing, bundling, order administration, cart and checkout, customer profile and more are all ready to go out of the box.
Global Readiness

Expand without limitations. Quickly and easily configure product catalog, currencies and languages to support new geographies.

Sophisticated Promotions

Use customer profiles, purchase histories, items added to the cart, and shopping context to create personalized promotions and offers.

Powerful Pricing

Leverage flexible pricing models to support subscription and usage pricing, and easily set up promotions with recurring prices and discount periods tailored to each customer.

Catalog Management

Import and consolidate supplier catalogs, configurable products, and create bundles from different suppliers to sell as your own product.  

Easy Integration

Easily integrate with legacy and third-party applications with an API-first platform that enables continuous innovation without disruption.