Vice President, Engineering
Geoff is the Vice President of Engineering at Elastic Path, where they lead the development of the Self-Managed Commerce product. Since joining the company in 2009, they’ve held several roles spanning development, architecture, and technical leadership. They are a champion of thoughtful design, collaborative decision-making, and building teams rooted in trust, accountability, and compassion.
Before becoming VP in 2025, Geoff played a pivotal role in both Professional Services and Product. They led architecture initiatives for major clients like Tesla, Western Union, and T-Mobile, and later directed the Self-Managed Commerce Product team, successfully launching six major product releases. Their contributions include the design and implementation of key platform features such as B2B Account Management and the Extension Point Framework (XPF).
Prior to Elastic Path, Geoff was the first and lead developer at a startup building transportation management software used by trucking companies across North America. With more than two decades of hands-on experience, they continue to lead by example—mentoring teams, promoting engineering excellence, and driving innovation at scale.