APIs are redefining everything we do in the digital world. Plugging into APIs helps companies focus on their core business while not having to build out every function on their own.
In digital commerce, APIs have changed how commerce and customer engagement ecosystems are architected, favoring a best-of-breed or headless approach.
So, it goes without saying that a commerce platform’s API style, coverage, quality of service, and performance are critical to the success of any digital commerce initiative.
GraphQL and Cortex
Why does a modern API strategy matters for digital commerce?
As the number of customer touchpoints grows and more organizations seek the benefits of a headless architecture for their digital commerce initiative, a commerce platform’s approach to APIs is critically important.
However, not all APIs are created equal and modern API styles are gaining momentum in the industry.
Elastic Path Cortex Hypermedia API
Break free from the all-in-one commerce platform to unify commerce experiences across brands, touchpoints, geographies and channels with an API-first approach.
Not all APIs are created equal
Elastic Path’s patented Cortex API is unmatched in its ability to unify commerce across brands, lines of business, geographies and channels. Quickly onboard new touchpoints, enable new business models, and deliver unified experiences on a single platform.