Ecommerce Research and Strategy Services
Need to look beyond what's happening now to create a forward-thinking ecommerce plan? Let our deep industry experience help you craft a next-generation ecommerce strategy and deployment plan, guided by market research, user research and unique innovative thinking.
Market Research
Gain real insights into your customers, prospects, and emerging trends. We access consumer panels in the US, UK and Canada with over 300,000 active members, identified by demographics, psychographics, technology and social media aptitude, online shopping behavior and much more-enabling us to turn simple surveys in less than 48 hours, or custom-craft research to answer any business question. Our expert analysis then helps you better engage with customers, test ideas, gauge public opinion and, ultimately, sell more online.
User Experience Strategy
User research is an extremely effective way of making short-term improvements as well as developing a 'long view', providing customer-centric direction to everything you do. Our user research team uncovers insights about your users, their environment, workflows, expectations, and thought processes. We employ field studies, contextual inquiries, one-on-one interviews, persona research and user studies to inform and drive your segmentation and personalization strategy, site design, product strategy, priorities and, ultimately, your value proposition.
Ecommerce Strategy
When it is time to take your ecommerce business to the next level, monetize content that defies monetization, or revitalize your competitive posture, let us help. We bring industry data, market and user research, and our whole team's deep experience with many dozens of successful enterprise ecommerce operations to bear, crafting a workable strategy to meet your business objectives. We help you take advantage of technological advances, analyze and prioritize human and financial resources, evaluate business and technical alternatives, develop budget estimates and a supporting business case, and lay out a multi-year roadmap to success.
Mobile Strategy
Mobile technologies are opening up new business opportunities while making delivery choices more complex. Our experienced team can help you navigate the confusing world of mobile devices, platforms and technologies to formulate and communicate a clear, well targeted mobile strategy. We help you define how mobile fits into overall corporate goals, focus tight resources on the right priorities for maximum business benefit and build more compelling mobile sites or applications that meet audience needs.
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