Elastic Path is recognized as a sample vendor in the Gartner® Hype Cycle For Digital Marketing
Gartner has identified Elastic Path as a sample vendor in its July 2013 Hype Cycle for Digital Marketing report, alongside only Adobe, Amazon, Facebook, and IBM in the Commerce Everywhere category.
“Commerce Everywhere closes the distance that the prospect has to travel from your promotions or customer engagement to buying a product,” notes Gartner. “With Commerce Everywhere, the social environment— or wherever else you encounter the person — would contain an option to buy so that no unnecessary delay intervenes between a decision to buy and the purchase itself.”
We couldn’t have said it better ourselves.