What is Elastic Path?

What is Elastic Path?

The best ecommerce software lets you transact across every channel and touchpoint by bringing commerce capabilities to content and web experience platforms such as Adobe® Marketing Cloud.

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Best-of-breed simplified

Best-of-breed simplified

Elastic Path ecommerce software is designed to work with your existing technology mix. Our Commerce Integration Platform gives you bulletproof interoperability, no matter what else you’re running.

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Proven business results

Proven business results

Our solutions drive over $6.5 billion in revenue every year for the world’s best media, technology, retail, and consumer brands – from specialty market leaders to Fortune 500 and Internet Retailer Top 500 companies.

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Elastic Path Capabilities

Ecommerce services that improve perfomance

CMS Optimized™

The best digital experiences are created using marketing platforms like Adobe® Experience Manager and OpenText® CEM. No ‘CMS-lite' functionality included with other commercially-available ecommerce suites even comes close. That's why Elastic Path was designed and engineered to work in tandem with digital experience software.

Ecommerce services that generate revenue

Omnichannel Commerce

Because all Elastic Path capabilities are supplied as flexible, high-performance APIs, they are ready to deliver consistent, real-time transactional data to every one of your customer channels — from the largest digital billboards and kiosks to the tiniest wearables like Google® Glass.

Ecommerce services for complex IT environments

Advanced Bundling

When you choose Elastic Path, the industry's most powerful and exclusive bundling capabilities are also available to your business. Use them to streamline individual offerings into simple, compelling consumer bundles — and watch your sales skyrocket.

Ecommerce services that improve perfomance

Live Authoring

Our Live Authoring components bring real-time transactional elements right into your content or experience management software. It's a simple formula: When marketers have access to ecommerce in their authoring environment, they create better digital experiences.

Ecommerce services for complex IT environments

Personalized Merchandising

Elastic Path lets you extend personalization beyond content into the realm of product discovery, merchandising, and promotions — with a powerful rules-based engine that works with your digital experience software to serve up the right offer, to the right person, at the right time.

Ecommerce services that meet your business needs

Product Information Management

Elastic Path goes beyond retail and empowers you to manage attributes and data that are specific to your business. From shirts and software to travel reservations, our adaptable PIM module delivers the flexibility you need to handle any combination of physical or digital products, services, subscriptions, and hybrid bundles.

Introducing

Elastic Path Commerce for Adobe Marketing Cloud

Introducing Elastic Path Edition for Adobe Experience Manager

Introducing Elastic Path Edition for Adobe Experience Manager

The only commerce solution designed exclusively for Adobe Marketing Cloud.

Elastic Path Commerce for Adobe Marketing Cloud was designed from the ground up to complement Adobe digital experience solutions. Unlike other ecommerce platforms with limited or complicated Adobe CQ ecommerce integrations, this special edition of Elastic Path perfectly complements all your Adobe products, right out of the box, without adding unnecessary complexity.

Digital experiences powered by Elastic Path Commerce for Adobe Marketing Cloud are rich, immersive, and easy to create. Elastic Path offers the biggest, most comprehensive library of Adobe ecommerce components and add-ons, making it faster and easier to build websites, mobile apps, and omni-channel touchpoints that incorporate sophisticated commerce functionality.

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Trusted by the world's best brands

Time
Pearson
Garmin
AGFA
Avis
LVMH
Virgin Media
Western Union
Netshoes
Devry
McGraw Hill Education
Tibco

Recognized for innovation

See why Elastic Path has been listed next to emerging technology and innovations from Adobe®, Amazon®, Facebook®, and IBM®.

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Elastic Path Recognized for Third Consecutive Year by Gartner in Hype Cycle for Digital Marketing

In the category of Digital Commerce, which Gartner specifies as a “transformational” technology, Elastic Path was cited along with its partner Adobe.

“Digital commerce has the potential to transform a business. Digital marketers can support, and in some cases lead, this transformation by using digital marketing channels — Web, mobile and social — to engage customers, gather valuable data and drive sales transactions,” Gartner noted. “Digital commerce gives marketers the ability to use data and insights to personalize communication and customer engagement, thereby enhancing commerce experiences.”

Commerce Experiences
The Gartner report states that Commerce Experiences adaptively frame the entire buying journey with specific intersections that vary by company, customer, and context. Elastic path is listed as a “Sample Vendor” in this category. “Brands and marketers already have commerce experiences, but they exist as a set of disconnected websites, applications and storefronts,” stated Gartner. “They should take a holistic approach to a digital commerce strategy by analyzing the customer decision journey and the various touchpoints across commerce experiences and opportunities to influence buying decisions through content, conversation, engagement, and analytics.”

To this end, Gartner recommends that brands and marketers “should consider the unifying platforms needed to create a sustainable commerce experience.”

Read a commissioned study conducted by Forrester Consulting, Unified APIs Lead To Success In Digital Customer Experience.

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IDC positioned Elastic Path as a Major Player in this IDC MarketScape. Elastic Path includes modules for personalized merchandizing, responsive pricing, omni-channel commerce, product information management, ecommerce bundling, and a powerful API technology.

Get the report now

Elastic Path Recognized for Third Consecutive Year by Gartner in Hype Cycle for Digital Marketing

In the category of Digital Commerce, which Gartner specifies as a “transformational” technology, Elastic Path was cited along with its partner Adobe.

“Digital commerce has the potential to transform a business. Digital marketers can support, and in some cases lead, this transformation by using digital marketing channels — Web, mobile and social — to engage customers, gather valuable data and drive sales transactions,” Gartner noted. “Digital commerce gives marketers the ability to use data and insights to personalize communication and customer engagement, thereby enhancing commerce experiences.”

Commerce Experiences
The Gartner report states that Commerce Experiences adaptively frame the entire buying journey with specific intersections that vary by company, customer, and context. Elastic path is listed as a “Sample Vendor” in this category. “Brands and marketers already have commerce experiences, but they exist as a set of disconnected websites, applications and storefronts,” stated Gartner. “They should take a holistic approach to a digital commerce strategy by analyzing the customer decision journey and the various touchpoints across commerce experiences and opportunities to influence buying decisions through content, conversation, engagement, and analytics.”

To this end, Gartner recommends that brands and marketers “should consider the unifying platforms needed to create a sustainable commerce experience.”