Elastic Path is recognized as a sample vendor in the Gartner® Hype Cycle For Digital Marketing
For the third year in a row, Gartner has identified Elastic Path as a sample vendor in its 2014 Hype Cycle for Digital Marketing report, alongside SapientNitro, Adobe, Amazon, BroadVision, IBM, and salesforce.com.
“Digital commerce has the potential to transform a business. Digital marketers can support, and in some cases lead, this transformation by using digital marketing channels — Web, mobile and social — to engage customers, gather valuable data and drive sales transactions,” Gartner noted. “Digital commerce gives marketers the ability to use data and insights to personalize communication and customer engagement, thereby enhancing commerce experiences.”