What is Elastic Path?

What is Elastic Path?

The best ecommerce software lets you transact across every channel by bringing digital ecommerce capabilities to marketing and web content platforms like Adobe® Experience Manager and OpenText® WEM.

Learn about our commerce software

Best-of-breed simplified

Best-of-breed simplified

Elastic Path e-commerce software is designed to work with your existing technology mix. Our patent-pending Cortex API orchestration gives you bulletproof interoperability, no matter what else you’re running.

More about Cortex API

Proven business results

Proven business results

Our solutions drive over $6.5 billion in revenue every year for the world’s best media, technology, retail, and consumer brands – from specialty market leaders to Fortune 500 and Internet Retailer Top 500 companies.

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Elastic Path Capabilities

Ecommerce services that improve perfomance

CMS Optimized™

The best digital experiences are created using marketing platforms like Adobe® Experience Manager and OpenText® CEM. No ‘CMS-lite' functionality included with other commercially-available ecommerce suites even comes close. That's why Elastic Path was designed and engineered to work in tandem with digital experience software.

Ecommerce services that generate revenue

Omnichannel Commerce

Because all Elastic Path capabilities are supplied as flexible, high-performance APIs, they are ready to deliver consistent, real-time transactional data to every one of your customer channels — from the largest digital billboards and kiosks to the tiniest wearables like Google® Glass.

Ecommerce services for complex IT environments

Advanced Bundling

When you choose Elastic Path, the industry's most powerful and exclusive bundling capabilities are also available to your business. Use them to streamline individual offerings into simple, compelling consumer bundles — and watch your sales skyrocket.

Ecommerce services that improve perfomance

Live Authoring

Our Live Authoring components bring real-time transactional elements right into your content or experience management software. It's a simple formula: When marketers have access to ecommerce in their authoring environment, they create better digital experiences.

Ecommerce services for complex IT environments

Personalized Merchandising

Elastic Path lets you extend personalization beyond content into the realm of product discovery, merchandising, and promotions — with a powerful rules-based engine that works with your digital experience software to serve up the right offer, to the right person, at the right time.

Ecommerce services that meet your business needs

Product Information Management

Elastic Path goes beyond retail and empowers you to manage attributes and data that are specific to your business. From shirts and software to travel reservations, our adaptable PIM module delivers the flexibility you need to handle any combination of physical or digital products, services, subscriptions, and hybrid bundles.

Introducing

Elastic Path for Adobe Experience Manager

Introducing Elastic Path Edition for Adobe Experience Manager

Introducing Elastic Path Edition for Adobe Experience Manager

The only ecommerce and subscription management solution designed exclusively for Adobe Marketing Cloud.

We’re proud to announce a revolutionary ecommerce product designed to maximize your investment in Adobe Marketing Cloud. With only three installation steps, it adds robust, enterprise-grade merchandising, monetization, and customer management features directly to Adobe Experience Manager, Adobe Target, Adobe Analytics, and other Adobe Marketing Cloud solutions — giving you the perfect platform to create amazing, transactional customer experiences.

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Trusted by the world's best brands

Time
Pearson
Garmin
AGFA
Avis
LVMH
Virgin Media
Western Union
Netshoes
Devry
McGraw Hill Education

Recognized for innovation

See why Elastic Path has been listed next to emerging technology and innovations from Adobe®, Amazon®, Facebook®, and IBM®.

Find out more Find out more

Elastic Path is recognized as a sample vendor in the Gartner® Hype Cycle For Digital Marketing

Gartner has identified Elastic Path as a sample vendor in its July 2013 Hype Cycle for Digital Marketing report, alongside only Adobe, Amazon, Facebook, and IBM in the Commerce Everywhere category.

“Commerce Everywhere closes the distance that the prospect has to travel from your promotions or customer engagement to buying a product,” notes Gartner. “With Commerce Everywhere, the social environment— or wherever else you encounter the person — would contain an option to buy so that no unnecessary delay intervenes between a decision to buy and the purchase itself.”

We couldn’t have said it better ourselves.

Read a commissioned study conducted by Forrester Consulting, Unified APIs Lead To Success In Digital Customer Experience.

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IDC digs deep, and explains how Elastic Path® Software helps your enterprise transition quickly to the next generation of digital commerce.

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Elastic Path is recognized as a sample vendor in the Gartner® Hype Cycle For Digital Marketing

Gartner has identified Elastic Path as a sample vendor in its July 2013 Hype Cycle for Digital Marketing report, alongside only Adobe, Amazon, Facebook, and IBM in the Commerce Everywhere category.

“Commerce Everywhere closes the distance that the prospect has to travel from your promotions or customer engagement to buying a product,” notes Gartner. “With Commerce Everywhere, the social environment — or wherever else you encounter the person — would contain an option to buy so that no unnecessary delay intervenes between a decision to buy and the purchase itself.”

We couldn’t have said it better ourselves.