New Webinar Helps Telecoms Sell Value-added Services to Retain Revenue Growth

New Webinar Helps Telecoms Sell Value-added Services to Retain Revenue Growth

Value-added services will increase ARPU in light of sluggish subscriber base growth

Vancouver, BC, Canada, July 24, 2012 -- Elastic Path Software, a provider of digital commerce software, presents the third webinar of a three part telecommunications series entitled, “Beyond Minutes: How To Sell Value-added Services to Mobile Customers.” This 30-minute webinar will help telecommunications providers increase ARPU through value-added services instead of relying on subscriber base growth.

As basic connectivity becomes a commodity, communication service providers are turning to a vast array of services—from movies and music to mobile app stores—in an effort to differentiate themselves and boost their margins. But designing and operating a content ecosystem is entirely different from selling devices and plans. In this 30-minute webinar, Elastic Path digital commerce experts will discuss how communication service providers can successfully integrate the two into a compelling and coherent customer experience.

Webinar takeaways:

• Why many efforts to integrate connectivity and content have failed
• Which types of value-added services are most successful for telecom operators
• What kind of content partnerships are critical for smaller and emerging carriers
• Best practices for increasing the uptake of value-added services

The webinar, “Beyond Minutes: How To Sell Value-added Services to Mobile Customers” is now available for viewing at https://www.elasticpath.com/webinar/telecom-value-added-services

About Elastic Path Software
Elastic Path is the leading provider of software solutions that bring advanced commerce into every customer experience. The Elastic Path Digital Commerce Suite empowers software, gaming, telecom, and media businesses to quickly monetize products and content across the entire spectrum of connected devices. Industry leaders such as Google, ZeniMax Online Studios, Virgin Media, and Time Inc rely on Elastic Path technologies to capture and grow revenue from all of their digital touchpoints. Web: https://www.elasticpath.com. Blog: www.getelastic.com. Twitter: www.twitter.com/elasticpath