The digital commerce company
We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer.
Unlike other ecommerce vendors, we don't believe that a platform designed and built for retail can adequately address the strategic requirements of businesses that sell digital media, services, content, and hybrid products. That's why we provide API-centric commerce technology, solutions, and best practices to innovative enterprises around the world, including:
Global and enterprise grade
Elastic Path powers digital customer experiences for over 200 global enterprise customers, and supports them with over 130 dedicated employees in North America, the UK, and around the world. For four consecutive years, we earned a spot on the PROFIT 100 ranking of the fastest-growing companies in Canada.
Elastic Path is covered in the most important analyst reports and market evaluations, including the Gartner® Magic Quadrant™, Gartner® CRM Vendor Guide, Gartner® Hype Cycle™ For Digital Marketing, and the Forrester® Market Overview for Digital Commerce Solutions.
Technologists from interface developers to the CTO love Elastic Path because no other enterprise solution is more scalable, flexible, and easier to integrate with customer touchpoints and other enterprise applications. Our products, including Commerce Engine and Cortex, are built on an open-source Java foundation, and feature great documentation and available source code – increasing productivity and reducing the total cost of ownership.
The #1 Subscribed Ecommerce Blog
With more than 20,000 subscribers, Get Elastic is an Ad Age Power 150 ranked blog, was named the #1 Ecommerce Blog by PostRank, and was named one of the 15 entrepreneur blogs worth reading by the Wall Street Journal. Get Elastic features best practices, detailed how-tos, in-depth analysis and digital commerce research.
Co-Founder & Chief Executive Officer
Harry is a consummate entrepreneur, having started Elastic Path in 2000 when he was fresh out of university. With only a $15,000 start-up loan from a non-profit organization, Harry's optimism and energy drove the business forward, turning Elastic Path into the world's leading provider of commerce software designed to maximize revenue from the next generation of digital experiences. In 2005, Harry received the Young Entrepreneur Award for being the youngest CEO on the PROFIT Hot 50.
Today, Harry is responsible for leading corporate strategy and driving Elastic Path's vision. He believes that in this connected world, digital commerce is all about generating business value from great digital experiences across all touchpoints. A successful digital commerce platform must help enterprises unlock that value and generate revenue.
Co-Founder & Executive Vice President
Mark co-founded Elastic Path alongside Harry Chemko in 2000. With over a decade of experience in consulting on enterprise-level ecommerce projects for major brands, Mark has become fluent in the world of ecommerce and enterprise software implementation.
Today, he is responsible for driving Elastic Path's sales and channel strategies for EMEA and AsiaPac regions. Mark's passion and leadership has helped Elastic Path achieve an average growth rate of over 50% since 2008 and expanded the customer base worldwide. Mark is a fervent advocate for customers and works closely with their senior level executives to help develop their long-term ecommerce strategy.
President and Chief Operating Officer
Gord has held leadership positions in the technology industry for over 20 years. He began his career with IBM in technical roles, authoring texts on relational database and supporting enterprise systems. He went on to lead a highly successful consulting practice that helped launch some of the earliest major ecommerce sites in the world.
In 2000, he co-founded Apparent Networks, which won numerous awards for innovation and grew to become a leading player in network analysis software. Gord has also served as a management consultant to governments and corporations in North America and Europe. He holds a Bachelor of Commerce degree from the University of British Columbia.
Gord joined Elastic Path in 2004 as a board member and came on as a full-time executive in 2006. He is responsible for strategic planning, building the Elastic Path team, international and strategic partner development, and the day-to-day operations of the firm.
Vice President Client Solutions
Brian leads Elastic Path's professional services, support and training teams, whose members help customers plan, design and implement world-class, game-changing digital commerce solutions.
Brian earned his Certified Management Consultant designation while with Coopers & Lybrand, and has held senior leadership positions with Hummingbird, PureEdge Solutions, Alea Software, and Cognos, where he helped drive a significant services re-positioning and growth strategy. Brian has also enjoyed a successful management consulting career, leading strategic planning and implementation projects, and leading both operational and executive teams.
Chief Technology Officer
Sal is responsible for developing Elastic Path's long-term technology strategies as well as bringing new ecommerce solutions to market. Sal has over 24 years of experience developing long-term technology strategies and understanding emerging markets and technologies.
Previously the chief technology officer for Business Objects, Sal led the technical due diligence efforts resulting in the company's acquisition by SAP for US$6.8-billion. He continued on in an expanded role as chief technology officer for SAP's Technology Development Group. Prior to this, Sal worked for IBM as a software development executive for ebusiness solutions and was instrumental in IBM's early entrance into the ecommerce market.
Vice President Marketing
Matt is responsible for overseeing marketing strategies and strengthening brand awareness at Elastic Path. Matt has over 20 years of experience in partnering strategy, business development, public relations, analyst relations, product marketing, product management, and strategic alliances. He has helped grow revenue and market companies such as Crystal Decisions, Apparent Networks, and Meridex.
Matt holds a Bachelor of Business Administration and Psychology from Simon Fraser University. He has served on the board of directors for Active State, 90 Degree Software, Meridex Software Corporation, ACETECH and Inetco Systems.
Vice President Sales & Business Development
Mark is responsible for sales in NASA and Asia, and growing Elastic Path's global network of strategic partners including technology partnerships and channel of system integrators.
Mark is a seasoned ecommerce veteran and brings over 13 years ecommerce expertise and business development experience to Elastic Path. He joins Elastic Path from Plimus (now BlueSnap), an ecommerce company that provides a platform for small to mid-market customers. Prior to Plimus, Mark served as the Senior Director of Sales at Digital River, an ecommerce outsourcing company. He has worked with the most influential names in the industry and was instrumental in closing key accounts such as Electronic Arts, Webroot Software, NetIQ, Mattel, Fisher-Price, Parametric Technology Corporation, and THQ.
At Elastic Path, we foster a culture that gives back to local and global communities through our pocketbooks and our actions. Our employees, including senior executives, actively participate in our social responsibility initiatives. The charities and organizations that we support include:
Coffee Farmer Cooperatives in Burundi
Elastic Path funded the purchase of solar panels for a primary school in Mufumya, Burundi. The panels allow more than 40 elementary and secondary school students from the community to study at night in a well-lit classroom. The panels also provide a source of on-going revenue through cell-phone charging services.
Elastic Path used its ecommerce expertise to launch www.imaginegifts.ca for The United Way. This site allows donors to purchase gifts on behalf of their loved ones. When you make a donation in honour of a birthday, anniversary or other special occasion, you can customize a card to send by mail, e-mail or download & print.
Invisible Children (Uganda and Rwanda)
Elastic Path supports the Invisible Children program to help children affected by the war in Uganda and Rwanda. It strives to address the problem in its entirety, including both immediate needs and long term effects. We also support Schools for Schools, a program that creates long-term development in the economy and schooling systems.
Canadian Youth Business Foundation
Elastic Path CEO Harry Chemko is an active board member of the Canadian Youth Business Foundation, a national national non-profit organization that provides pre-launch coaching, business resources, start-up financing, and mentorship to help youths (age 18-34) start a business.
Salvation Army Adopt-a-family
In the season of giving, the Elastic Path team donates a Christmas hamper complete with a full turkey dinner and toys to low-income families each Christmas. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and more than 120 countries around the world.
Elastic Path is a proud supporter of Try/CATCH (Computing and Technology Conference for Her), an exciting outreach project organized by the Women in Computing Science (WICS) at Simon Fraser University to help high school girls develop an interest in computing science and technology.
Elastic Path is a proud supporter of Movember. The funds raised in Canada support men's health issues, specifically prostate cancer and male mental health initiatives and are directed to programs run directly by Movember and our men's health partner, Prostate Cancer Canada. Together, these two channels work together to ensure that Movember funds are supporting a broad range of innovative world-class programs in line with our strategic goals.