Advantages of eCommerce Retail
Traditional website-only experiences are no longer going to cut it for today’s consumers. Shoppers are looking for convenient channels to browse and purchase with a single click, from any device. At Elastic Path, you’ll leverage best-in-breed technology and vendor selection to achieve your eCommerce goals now and into the future.
Customers still visit brick-and-mortar stores but don’t want to be hassled with the old way of shopping. With Elastic Path solutions reinvent your in-store strategy by leveraging the latest digital technologies such as AR/VR to power in-store product search and virtual try on. Put the experience entirely in your customers control with easy mobile self-checkout, and multiple payment methods to fit their budget and busy lifestyles.
How Does Elastic Path Lead the eCommerce Industry?
By simplifying the complex. Your business has a unique vision and requirements to bring your eCommerce goals to life. Let’s hear from some of our customers:
An international tastemaker in fine jewelry since the late 90s, Teilor has aggressive goals to grow their omnichannel experience within the next five years. Elastic Path empowered Teilor to launch a new, fully customized digital experience targeting their unique and discernable buyer. By leveraging a business-ready Pre-Composed Solutions™, the luxury retailer launched in half the time, with the speed and flexibility to make changes on demand.
A leader in custom window and door design and installation, Pella set out to create a D2C channel, empowering the customer to fully customize and order window and door fittings from anywhere, on any device. With Elastic Path Commerce Cloud, Pella leveraged an entirely new sales channel and customer by elevating the path to purchase. Hear Pella’s success story in their own words…
A Catalog Built for eCommerce Retail
Innovative businesses often outgrow their rigid catalog management capabilities. Elastic Path has reinvented catalog management with Catalog Composer. This capability empowers your business users to easily create & manage unlimited complex catalogs in minutes, not weeks. See how Catalog Composer can transform your online shopping experiences in this demo.
Top Barriers to Composable Commerce & How to Overcome Them
If your retail business is struggling to move quickly and impress customers with digital experiences, a Composable Commerce approach may be right for you by rapidly optimizing multiple best-of-breed solutions into one. Discover top tips and tricks for adopting this approach in this webinar.
What’s Trending in Retail eCommerce?
Our blog and eBook resources provide you with industry trends, insights, and what affects your day-to-day eCommerce goals and long-term strategy as you navigate a retail business. Here are a few highlights of hot topics:
- Today’s shopper is savvy and crunched for time. Find out what customers expect from an online shopping experience and how to meet their growing demand for convenience.
- Mobile Commerce is at the forefront of today’s shopping experience. In this eBook, read about trends, emerging technologies, and how to stay competitive in an increasingly mobile-driven world.
- Merchandising is key to any eCommerce strategy. Now more than ever merchandisers are being called upon to wear many hats. What was once a role largely headed up in-store has evolved into a hybrid, omnichannel mix of in-store and online experiences. See what’s trending in merchandising strategy, and how Elastic Path supports product variation.
Retail eCommerce FAQs
Currently, no. Shopping behavior research shows customers prefer a mix of the physical and virtual worlds when it comes to retail. Along the buying journey, most shoppers use a variety of platforms to research, browse, and ultimately purchase.
Shoppers do much of their product discovery on a brand’s website but continue down the path to purchase with a mix of in-store, social media influences, and word-of-mouth experiences like product reviews.
Any sale of goods and services done through the internet, network, or online system where payment may or may not be processed online.
It breaks down to the experience. Today’s retail experience is largely influenced if not transformed by eCommerce. However, the retail experience is now more of a hybrid model of physical and virtual worlds, dictated by consumer behavior.
Are You Considering a Complete Replatforming?
You aren’t alone when embarking on a project of this magnitude and commitment. We’ve created a guide to walk you through steps and considerations when making the move.