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Streamline Complex B2B Online Purchase Journeys With New Digital Commerce Functionality for Branded Manufacturers

Elastic Path introduces major cart enhancements to industry-leading Headless Commerce solution, empowering brands to rapidly configure and deploy intuitive, lightning-fast B2B purchasing experiences


Boston, Mass. Oct. 29 - Elastic Path, the leading headless commerce provider for digitally-driven brands, today announced a series of cart enhancements to their eCommerce solution that reduce time and effort for B2B buyers to make complex digital purchases.  With the introduction of these new cart functionalities, Elastic Path has enhanced the industry’s most flexible eCommerce cart for both B2B and B2C purchasing, and made it even more powerful for branded manufacturers who aim to drive higher conversion rates and revenue.

B2B buyers increasingly prefer to procure goods and services via digital channels, and demand convenient, streamlined purchasing experiences that rival B2C experiences. These B2B purchases can often be complex - going beyond simply adding several items to the cart and checking out. Customers require the ability to make purchases for multiple departments, order large quantities of items, and quickly add items from existing lists.  If buying experiences aren't set up to support these use cases, purchasing is often time-consuming and complicated for customers, causing them to fatigue and abandon their purchasing session, negatively impacting conversion rates.

As the pressure for companies, especially those with B2B business models, to embrace a digital-first strategy increases, brands must consider how they can make complex purchasing as fast and simple as possible.  Elastic Path provides a modern alternative to the traditional commerce platform, called Composable Commerce-as-a-Service, which is an API-first Headless Commerce solution, that enables brands to rapidly build, deploy, and optimize commerce experiences to meet their customer’s needs.

With today’s cart enhancements announcement, Elastic Path now empowers brands to design the purchasing journeys that their B2B customers demand, so they can increase conversion and drive revenue growth. This major cart enhancements launch includes the following:

  • Bulk Order & Quick Order reduce time to purchase by empowering buyers to either upload an existing list of products, for example past purchases in an excel sheet, or use known SKUs to add directly to cart. These enhancements remove the need to individually select and manually add each item from a long list, reducing the time to complete a purchase and enabling customers to focus on their next task sooner.
  • Multiple Carts empowers brands to run multiple parallel purchases at once, aligning purchasing with internal departments so expensing and attribution is seamless.
  • Cart Persistence eliminates the need for customers to start their purchase over when they transition from one device to another, increasing ease of use and reducing time to purchase.

Brands who hope to capitalize on the continued transition to digital-first need a commerce solution they can trust to power the complex and unique experiences their customers demand. Elastic Path was built Headless to support the needs of ambitious, digitally-driven brands and continues to release innovative functionality, like cart enhancements, to meet these requirements.

Elastic Path is the company powering mission-critical digital commerce for the world’s leading brands, such as Tesla, Intuit, Pella, T-Mobile, and over 250 other leading enterprises. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver. Learn more at